Johnson, Organizational Ethics 3e, © 2015 – Instructor Resources
Case Study 11.1
Accounting/Finance Ethics Scenarios
Case Synopsis and Analysis
The three scenarios all involve pressure to set aside personal and professional integrity in order
to placate bosses or colleagues. Readers are asked to evaluate the actions of the main characters
using the Association of Independent Certified Public Accountants (AICPA) and Certified
Financial Analyst (CFA) professional standards.
In all three scenarios the protagonists make decisions that violate widely held professional
guidelines.
Learning Objective
*Students will apply professional standards to evaluate the actions
of finance professionals.
*Students will present and defend their conclusions to their colleagues.
Discussion Guide
Case Study 11.2
Marketing High Energy
Case Synopsis and Analysis
Sales of energy drinks and shots have risen dramatically, particularly among young people.
Rising sales have led to a rise in emergency room visits as consumers suffer rapid heartbeat,
heart attacks, tremors and other health problems. Several deaths have been linked to the
products. Some nations are trying to reduce the consumption of energy drinks. Critics in the
United States claim that the industry is marketing to children and making unsubstantiated health
claims. Manufacturers deny that their products are dangerous, claiming that many of their drinks
have less caffeine than a cup of Starbucks coffee.
Energy drink makers appear to be violating several principles of ethical marketing by selling to
vulnerable audiences and by promoting potentially dangerous products. (The industry
vigorously denies these claims.)