Croteau/Hoynes: Media/Society, 5th Edition
Chapter 10: Media in a Changing Global Culture
Discussion Questions
1. What does the “globalization” of media mean?
2. How has globalization affected the development of music?
3. Marshall McLuhan envisioned an electronic “global village” in which people would become
“irrevocably involved with, and responsible for, each other.” In what ways has McLuhan’s
vision proven to be correct? In what ways was he wrong?
4. Media/Society suggests that “the promise of the global village remains largely unfulfilled.”
Why? Do you agree? Will McLuhan’s vision of a global village ever be achieved? Why or
why not?
5. Why did some developing nations oppose the idea of the international free flow of
information? Why do national governments have less power today to regulate media?
6. Why is it so difficult for developing nations to compete with media products produced in
wealthier developed countries?
7. What are some of the ways that countries have responded to the influx of foreign media
products in their attempt to protect local culture?
8. How do US companies deal with the limited appeal of Western products? How have some
1