Chapter 14
Valuation: Market-Based Approaches
14-7
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Eli Lilly—The market-to-book ratio of Eli Lilly is quite high at 12.4 even though
the ROCE is the lowest of the seven firms. However, the price-earnings ratio of
Eli Lilly is extremely high, suggesting that earnings for the current year include
some negative transitory items. Thus, the ROCE for the current year likely
understates the long-term ROCE and the excess of ROCE over the cost of equity
capital. The relatively high cost of equity capital for Eli Lilly also reduces the
excess return. The market apparently filtered out the effect of these transitory
items and granted the firm a relatively high market-to-book ratio. The large
number of years of excess earnings needed to generate a market-to-book ratio of
12.4 also relates to the understated ROCE and high cost of equity capital.
Pfizer—Pfizer’s market-to-book ratio of 11.2 falls in the middle of the seven
companies. Its relatively high excess of ROCE over its cost of equity capital, cou-
pled with the highest growth rate in earnings in recent years, suggests that its
market-to-book ratio should perhaps be even higher. The fact that Pfizer’s price-
book ratio. Abbott Laboratories has the highest growth rate in shareholders’
equity as a result of large ROCE and the lowest dividend payout percentage.
Merck—Merck’s market-to-book ratio of 10.3 is a function of a somewhat lower
excess ROCE, which results in part from a high cost of equity capital. Its price-
earnings ratio falls near the middle of the seven firms, so earnings do not likely