Chapter 1
Overview of Financial Reporting, Financial
Statement Analysis, and Valuation
1-23
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b. Walmart competes on the bases of price, a very large selection of consumer goods,
and convenient store locations. Walmart has a competitive advantage in its brand
name, as a recognized retailer of consumer goods at relatively low prices. Walmart
also has established a competitive advantage through its scale. Given its enormous
size, it has tremendous buying power over suppliers of consumer goods. Walmart
is further leveraging its brand name by selling consumer goods through large
chains of “big box” retail stores, Sam’s Club warehouse stores, and smaller scale
retail stores.
Balance Sheet
c. Cash includes cash on hand and in checking accounts. Cash equivalents include
amounts that a firm can easily convert into cash. Cash equivalents usually have a
maturity date of less than three months at the time of purchase so that changes in