Unlock document.
This document is partially blurred.
Unlock all pages and 1 million more documents.
Get Access
Chapter 3: Ethics and Social Responsibility
1
TRUE/FALSE
1. It has become a behavioral norm in the United States for students to finish college in debt.
PTS: 1 OBJ: LO: 3-1 TOP: AACSB: Reflective Thinking
KEY: CB&E Model: Strategy MSC: BLOOMS: Level I Knowledge
2. The current student financial debt crisis is not an ethical issue because nothing illegal has
occurred.
PTS: 1 OBJ: LO: 3-2 TOP: AACSB: Reflective Thinking
KEY: CB&E Model: Strategy MSC: BLOOMS: Level I Knowledge
3. Lizbeth Pratt’s giving nature would be considered a virtue.
PTS: 1 OBJ: LO: 3-2 TOP: AACSB: Reflective Thinking
KEY: CB&E Model: Strategy MSC: BLOOMS: Level I Knowledge
4. The stakeholder theory particularly applies to Givling because the players have as much to
gain by its success as the owners.
PTS: 1 OBJ: LO: 3-4 TOP: AACSB: Reflective Thinking
KEY: CB&E Model: Strategy MSC: BLOOMS: Level I Knowledge
5. Givling marketing is considered cause-related because it aims to solve the problem of student
loan debt.
PTS: 1 OBJ: LO: 3-6 TOP: AACSB: Reflective Thinking
KEY: CB&E Model: Strategy MSC: BLOOMS: Level I Knowledge
MULTIPLE CHOICE
1. Which of the following modes of social control is NOT relevant to the student loan debt issue?
a. ethics
b. laws
© 2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 3: Ethics and Social Responsibility
2
c. formal and informal groups
d. self-regulation
e. the media
f. All modes of social control are relevant to the issue.
PTS: 1 OBJ: LO: 3-1 TOP: AACSB: Reflective Thinking
KEY: CB&E Model: Strategy MSC: BLOOMS: Level I Knowledge
2. Pratt was able to see the issue with student loans after she personally declared bankruptcy.
Investors she spoke with in Silicon Valley thought parents should just pay off the loans. Their
differences in view can be explained because of the __________ theory.
a. deontological
b. utilitarian ethical
c. casuist ethical
d. moral relativism
PTS: 1 OBJ: LO: 3-2 TOP: AACSB: Reflective Thinking
KEY: CB&E Model: Strategy MSC: BLOOMS: Level I Knowledge
3. Who are the stakeholders at Givling?
a. Lizbeth Pratt and the management team
b. Pratt’s husband and three friends who invested money
c. employees
d. customers
e. All of these
PTS: 1 OBJ: LO: 3-4 TOP: AACSB: Reflective Thinking
KEY: CB&E Model: Strategy MSC: BLOOMS: Level I Knowledge
4. Based on your reading of the case, where on the pyramid of corporate responsibility does the
responsibility to help students pay off their loans fall?
a. philanthropic
b. ethical
c. legal
d. economic
e. None of these
PTS: 1 OBJ: LO: 3-4 TOP: AACSB: Reflective Thinking
KEY: CB&E Model: Strategy MSC: BLOOMS: Level I Knowledge
© 2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 3: Ethics and Social Responsibility
3
5. If Mead School Supplies ran a campaign providing a free-play Givling access code with each
notebook purchase, this would be an example of __________ marketing.
a. corporate social
b. cause-related
c. green
d. sustainable
PTS: 1 OBJ: LO: 3-6 TOP: AACSB: Reflective Thinking
KEY: CB&E Model: Strategy MSC: BLOOMS: Level I Knowledge
Great Ideas for Teaching Chapter 3
Raymond F. Keyes, Boston College
Experimental Course in Marketing Ethics
We are experimenting with a new approach for teaching marketing ethics in a way that will make
it more interesting and challenging for our marketing majors. In our Marketing Topics course, we
are experimenting with an approach that may be the forerunner to a “Marketing Ethics and
Creative Thinking” course—if the experiment is successful. Toward the end, the experimental
course focuses on two main topics: marketing ethics and creative problem-solving.
Marketing ethics: We begin by reviewing the traditional foundations of ethical reasoning
followed by a more intensive study of selected current theories and relevant readings in the
areas of business ethics and marketing ethics. Against this background, we are using an
Creative problem-solving: This portion of the course utilizes a more free-wheeling
approach for stimulating creative thinking. We begin by thinking about “thinking” and
Merging the topics: The two topics, joined together in this seminar, provide interesting
© 2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 3: Ethics and Social Responsibility
4
Chung-kue Hsu, Montclair State University
Sex Roles and Product Consumption
This exercise is designed to help students think critically about how sex roles may affect
consumer perception or even their actual consumption of certain consumer products or brands.
Societies tend to assign a set of traits or characteristics to males (e.g., aggressiveness, toughness)
This exercise requires each student to collect two print ads from magazines: one ad for a brand of
consumer product that illustrates a diminishing link between sex roles and the product and
another that demonstrates an enduring link. Students are asked to bring in the ads to class. The
instructor can use these ads as examples to facilitate discussion and ask if any other students
disagree that the product in the ad is (or is not) linked to sex roles.
Randy Stuart, Kennesaw State University
A Lesson on Packaging and Social Responsibility
This exercise was developed in conjunction with a university-wide community food drive and to
reinforce the lesson on packaging. To encourage participation, it was presented as an extra credit
opportunity.
Have the students bring in three cans of the same type of food (i.e., corn, peas, etc.): one
manufacturer, one private label/house brand, and one generic. Each can is worth 5 points. Have
the students write a paper (one to three pages) comparing the packaging strategy of each can. The
paper is worth 10 points. Encourage them to address the topics given below:
Size and pricing
Use of color
What attracted them to each can?
What were the strong and weak points of each label?
Which package they think was the most efficient and effective, and why?
Due to the difficulty of finding generic merchandise in our market, the exercise was modified so
© 2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 3: Ethics and Social Responsibility
5
that the students who were unable to find generic merchandise could do the exercise with two
manufacturers and one house brand. Students who were able to find a can of generic food earned
an additional 5 points.
Creative students were encouraged to make their own labels and discuss why their label was
better than the rest. This was also worth an additional 5 points.
The exercise was fun for all. It made the students take what was learned in class and apply it.
Most importantly, much food was donated to local food banks, and the students received a lesson
in social responsibility.
Nancy M. Carr, Community College of Philadelphia
Scenarios in Sales Management: Ethical Issues for Class Discussion
Scenario I. As sales manager, you have noticed changes in salesman Mike lately. Mike used to
be your “bright-eyed and bushy-tailed inside salesman,” but now he seems tired all the time. You
Scenario II. You are very lucky to have two outstanding salespeople desiring the two straight
commission sales positions in your new company. Both of them have impressive past sales
© 2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter 3: Ethics and Social Responsibility
6
Scenario III. A prospect calls the office and is looking for a property in the $300,000 price
range. This is much higher than most of the company’s prospects can pay. This excellent
Scenario IV. You have never had a sales trainee like Joe. When you arrive early in the morning,
he is already there working. He is thoughtful, courteous, and a real self-starter. The only problem
is that Joe smells. Since you work with the trainees individually, no one else is affected but you
Scenario V. You have been taking phone applications for counter positions in your doughnut
shop. One applicant, Cindy, is very well spoken and polite. You tell Cindy to come in after lunch
when you will be in the shop. At 1:30 p.m., a car pulls up and a gigantic young woman gets out.
She comes in and introduces herself as Cindy. She is so nice, so qualified, but so fat. Cindy
© 2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
