The problems in this chapter deal primarily with marginal revenue-marginal cost calculations in
different contexts. For such problems, students’ primary difficulty is to remember that the
marginal revenue concept requires differentiation with respect to quantity. Often students choose
to differentiate total revenue with respect to price and then get very confused on how to set this
equal to marginal cost. Of course, it is possible to phrase the monopolist’s problem as one of
choosing a profit-maximizing price, but then the inverse demand function must be used to derive
a marginal cost expression.
The analytical and behavioral problems in this chapter introduce students to some state-
of–the-art research on monopoly reflected in recent academic articles.
Comments on Problems
14.1 This problem is a simple marginal revenue-marginal cost and consumer surplus
computation.
14.2 This problem is an example of the MR = MC calculation with three different types of cost
curves.
14.3 This problem is an example of the MR = MC calculation with three different demand and
marginal revenue curves. The problem also illustrates the “inverse elasticity” rule.
14.4 This problem examines graphically the various possible ways in which shift in demand
may affect the market equilibrium in a monopoly.
14.5 This problem introduces advertising expenditures as a choice variable for a monopoly.
The problem also asks the student to view market price as the decision variable for the
monopoly.
14.6 Note: This problem has been subtly revised from the previous edition; the numbers for
production and transportation cost are now different, helping students see where each
distinctly shows up in the calculations. This is a price-discrimination example in which
markets are separated by transport costs, showing how the price differential is
constrained by the extent of those costs. Part (d) asks students to consider a simple two-
part tariff.
14.7 This problem shows how the welfare cost of monopoly may be larger than in the
traditional case if the monopoly has higher costs.
14.8 This problem examines some issues in the design of subsidies for a monopoly.