CASE ASSIGNMENT 2
Summary
Imagine, solve, build, and lead. GE considers those four verbs as the most important in being part
of its team. “Bringing good things to life” begins with offering opportunities to applicants who
have the vision, energy, and confidence to strive for excellence. Success for GE, as for every
other company, begins with using the interview process to provide the perspective for hiring well.
What do you think GE looks for in applicants it interviews?
GE: DO YOU HAVE WHAT IT TAKES?
Imagine, solve, build, and lead—four bold verbs that express what it is to be part of GE. Known
for its demanding high-performance culture, GE also recognizes the value of work/life flexibility
in helping employees feel fulfilled both professionally and personally. GE is made up of 11
technology, services, and financial businesses with more than 300,000 employees worldwide. The
corporation heads the list of Top 20 Companies for Leaders and strives to create a balance
between the value that employees contribute to the company and the rewards offered in return.
GE views its size as strength, not a deterrent, in encouraging its employees to take risks and think
outside the box.
At GE, good ideas and a strong work ethic are encouraged, with company values based
on three traditions: unyielding integrity, commitment to performance, and thirst for change. GE
seeks qualified applicants who are willing to learn the skills necessary for company success.
Some candidates are hired directly into leadership development programs that combine work
experience with education and training. The Risk Management Leadership Program develops risk
management leaders through a combination of rotation in various risk management positions and
education in state-of-the-art risk management techniques. The Global Leadership Development
Program grooms international leaders through a combination of global assignments and
management training.
Diversity isn’t just a noble idea at GE but an ongoing initiative, evidenced by the fact that
women make up 35 percent of entry-level full-time corporate training programs hires. Minorities
make up about 30 percent. GE’s website proclaims its firm commitment to diversity and team
building: “We recognize the power of the mix, the strength that results from successful diversity.
Our business and workforce diversity creates a limitless source of ideas and opportunities.” GE
recognizes the “power of the mix” and the strength that results from inclusiveness. In an
atmosphere of inclusiveness, all employees are encouraged to contribute and succeed. Former
CEO and business legend Jack Welch offers the following career advice to anyone looking for the
right job: “Choose something you love to do, make sure you’re with people you like, and then
give it your all.”
At GE, “bringing good things to life” begins with offering opportunities to those who
have a vision and the energy and confidence to pursue it. Vice President and chief diversity
officer Deborah Elam is pursuing and steering efforts to globally develop and execute GE’s
strategies to promote internal diversity, flexibility and inclusion. As vice president and chief
diversity officer, Deborah Elam steers efforts to globally develop and execute GE’s strategies to
promote internal diversity, flexibility, and inclusion.
Upon receiving her bachelor’s degree, Elam joined GE in 1989 as a human resources
intern. The company brings in hundreds of interns each year, offering 65 percent of them full-time
positions. While at GE, she earned a master’s degree in public administration that helped her as
she worked her way up the company ladder. The learning culture at GE is promoted through a
corporate leadership institute, business training centers, and leadership best practice sharing. The
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