CASE ASSIGNMENT
EMPLOYMENT MARKET UNDERGOES CYBER REVOLUTION
The cyberspace employment market is here and advancing rapidly. What is being witnessed is
nothing less than a transformation in the way people look for jobs and how organizations look for
qualified employees. Those who do not engage in electronic employment searching may soon be
left out entirely from the digital economy.
Until recently, employers and prospective employees carried on their mutual searching
process in physical space. Now, information can be exchanged totally electronically. In a recent
study of members of the Society of Human Resource Managers and the Recruitment Marketplace,
82 percent of respondents said they use online advertising to fill open positions. In fact, Internet
recruiting is now second only to newspaper advertising in terms of volume of applicants
generated and recruited.31 Large and small companies alike are realizing the advantages offered
by online recruiting:
Worldwide access to job postings increases the response rates to advertised job openings.
More and better information on applicants is available since a résumé document can provide
links to publications, reference letters, and other informational items.
The ability to quickly scan files, looking for keywords emphasizing experience, knowledge,
and abilities, is replacing the tedious task of sorting through volumes of paper résumés, thus
reducing the number of days necessary to fill a vacant position.
A company can instantly ask an applicant to supply additional or missing information.
The search process can be programmed to run the necessary security, criminal, or credit
checks on the applicant automatically.
In sum, the process by which organizations gather necessary information from and about
applicants can be made much more efficient through the application of an Internet-based
recruiting process. Likewise, the communications garnered through such an automated procedure
can be gathered much more quickly—at the speed of light rather than the speed of bureaucratic
action and snail mail delivery.
Making use of the Internet allows companies to expand their geographic reach greatly.
The paradox, however, of the increasing use of the Internet for corporate recruiting is the
potential for both less and greater diversity in organizations. Although an applicant’s gender, race,
and even physical disabilities play no role in the decision-making process, current statistics on the
Internet community reflect a built-in bias. While the demographics are beginning to change to be
more reflective of society as a whole, the Internet is currently overwhelmingly male and white. In
fact, it has been speculated that employers who would rely solely on the Internet for recruiting
might well be in violation of Title VII of the Civil Rights Act. Employers should thus be aware of
the potential for discrimination inherent in Internet-based recruiting. The EEOC currently
requires that companies with more than 100 employees store all submitted résumés for one year
and compile demographic data on applicants; EEOC officials can use the data to look for
discriminatory hiring practices.
Sources: J.J. Coloa, The Facebook Job Board Is Here: Recruiting Will Never Look The Same, Forbes,
11/14/2012; Olga Kharif, Job Recruiters Turn to LinkedIn, Social Media Startups, Business Week, December 13, 2012;
EEOC addresses online recruiting. (2002, September 15).
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