978-1337116800 Case Part 2

subject Type Homework Help
subject Pages 1
subject Words 409
subject Authors Carl Mcdaniel, Charles W. Lamb, Joe F. Hair

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Part II Case Study: A Guitarist’s DreamNew Converse All Wah Sneaker Has a Built-In Wah
Pedal
During Converse’s Chuck Hack sessions in 2013, Critical Mass presented the first prototype for a Chuck
Taylor designed specifically for guitarists. The All Wah: A Chuck Taylor All Star sneaker with a standard
Wah pedal built right in. (The wah pedal is used for tonal control.) The original prototype featured cables
plugging directly into the sole of the shoe.
Cute Circuit, a fashion technology brand that designs wearable technology, spent a few years working on
development and design. Then, in 2016, they unveiled the completed product: The Chet Atkins All Wah.
(Chet Atkins was the first guitarist to use the wah pedal.) The improved sneaker uses micro-sensor
technology to give guitarists freedom from the pedal and the wires too.

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