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tioning. Thus, students gain understanding of new technologies and competitive strategies. Ask your students to
do a thorough search of this blog to gather examples of advertisements and other statements of strategic posi-
tioning that organizations use. Have them comment not only on the advertisements themselves but also on the
ease of using the blog to gather social commentary about the topic.
Apple (http://www.apple.com). Since the publication of the last two Instructor’s Manuals, the Apple Corpora-
tion has made some significant advances regarding the strategic thinking and positioning of their organization.
Between the 5th and 6th editions, consumers saw the introduction of the iPhone. Between the 6th and 7th edi-
tions, consumers saw the introduction of the iPad, the iCloud, and the fifth generation of the iPhone. Apple also
lost their chief visionary and innovator, Steve Jobs, to pancreatic cancer. Apple has been experimenting with
ways to strategically align their brand and use new communication technologies to improve everyday practices.
Have your students examine Apple’s website and make observations about how this organization has achieved
its strategic alignment. Ask them to consider how Apple might maintain their alignment without the presence of
California Foundation for Independent Living Centers (http://www.cfilc.org). This not-for-profit organization
encourages students to think a little differently about the role that assisted technologies play in contemporary
organizing. This organization is committed to bringing independent-living resources to disabled communities.
Part of their work centers on issues of assisted technologies. Ask your students to visit the website and examine
how this group talks about the importance of technology.
Facebook Data Use Policy (https://www.facebook.com/about/privacy). This site provides greater detail regard-
ing how Facebook uses their members’ data. You can use this site to discuss issues of online privacy with your
students. Begin by asking how many of them have Facebook pages and how many of them have actually read
the Data Use Policy. Ask students to work through the individual elements of the policy and discuss how com-
fortable they are with how their information might or might not be used.
Human Resources (http://education-portal.com/academy/topic/human-resources.html). This site provides les-
sons on various aspects of human resources management. Each lesson has an accompanying animated video
clip that discusses the content of the lesson. Ask your students to view these lessons and videos and compare the
approaches to those featured in the text.
Starbucks McKinsey 7S Framework (http://research-methodology.net/starbucks-mckinsey-7s-framework/). This
framework is applied to the successful coffee chain.
The Strategic Management Process (http://education-portal.com/academy/lesson/the-strategic-management-
process.html). This site offers students some additional insights into developing and implementing a competi-
tive strategy. The site contains a lesson and video that presents a four-part model that involves environmental
scanning, strategy formulation, strategy implementation, and strategy evaluation—very similar to what most
public health programs advocate. Ask your students to consider some of the similarities between the approach