Chapter 4/The Market Forces of Supply and Demand ❖ 51
4. Because Harry buys more pumpkin juice when his income falls, pumpkin juice is
5. A supply schedule is a table showing the relationship between the price of a good
and the quantity a producer is willing and able to supply. The supply curve is the
6. A change in producers’ technology leads to a shift in the supply curve. A change
7. The equilibrium of a market is the point at which the quantity demanded is equal
8. When the price of beer rises, the demand for pizza declines, because beer and
pizza are complements and people want to buy less beer. When we say the
demand for pizza declines, we mean that the demand curve for pizza shifts to the
left as in Figure 5. The supply curve for pizza is not a@ected. With a shift to the
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