Recall from Chapter 5 that the average collection period is also referred to as the days
MINI CASE: JEN AND LARRY’S FROZEN YOGURT COMPANY (Revisited)
In 2016, Jennifer (Jen) Liu and Larry Mestas founded Jen and Larry’s Frozen Yogurt
Company, which was based on the idea of applying the microbrew or microbatch strategy
to the production and sale of frozen yogurt. Jen and Larry began producing small
quantities of unique flavors and blends in limited editions. Revenues were $600,000 in
2016 and were estimated at $1.2 million in 2017.
Since Jen and Larry were selling premium frozen yogurt containing premium
ingredients, each small cup of yogurt sold for $3. The cost of producing the frozen yogurt
averaged $1.50 per cup. Administrative expenses, including Jen and Larry’s salary and
expenses for an accountant and two other administrative staff, were estimated at
$180,000 in 2017. Marketing expenses, largely in the form of behind-the-counter
workers, in-store posters, and advertising in local newspapers, were projected to be
$200,000 in 2017.
An investment in bricks and mortar was necessary to make and sell the yogurt. Initial
specialty equipment and the renovation of an old warehouse building in lower downtown
(known as LoDo) of $450,000 occurred at the beginning of 2016 along with $50,000
being invested in inventories. An additional equipment investment of $100,000 was
estimated to be needed at the beginning of 2017 to make the amount of yogurt forecasted
to be sold in 2017. Depreciation expenses were expected to be $50,000 in 2017 and
interest expenses were estimated at $15,000. The tax rate was expected to be 25 percent
of taxable income.
A. How much net profit, before any financing costs, is the venture expected to earn in
2017? What would be the net profit if sales reach $1.5 million? What would be the
net profit if next year’s sales are only $800,000?
Note: Cost of goods sold is: $1.50/$3.00 per unit = 50% of sales.
Scenario 1 Scenario 2 Scenario 3
Net Sales $1,200,000 $1,500,000 $800,000