8.8 Direct Request: Seeking a Social Media Specialist
To: Doug Goodwin <doug.goodwin@mediaresources.com>
From: [Your name]
Subject: Searching for Advice and Information About Social Media Experts
Dear Mr. Goodwin:
You have been recommended by HomeCenter CEO John Brauburger as a trusted source of information.
I’m hoping you can help me learn more about social media experts, as my company is considering hiring
one.
Our company wonders whether it would benefit from hiring a social media specialist who could keep
How could a social media specialist benefit HomeCenter?
I’m sure many other questions could be asked, but I’d like to start with these. A written response before
March 15 would enable me to report to our CEO on a topic that concerns him as well as our entire
company.
Sincerely,
Your name
[Your contact information]
8.9 Direct Request: Planning a Winter Retreat in Jackson Hole, Wyoming
To: Jackie Sullivan <jsullivan@fourseasonsresort.com
From: [Your Name]
Subject: Requesting Information About Potential Conference and Facilities for 85 Guests
Dear Ms. Sullivan:
Can Four Seasons Resort provide 50 rooms accommodating about 85 guests for either December 10-14,
2018, or January 14-18, 2019?
My company will be hosting a four-day combination sales conference/vacation/retreat for 55 of our
What are the room rates and room sizes? Is there any discount for groups or for corporate customers?
Do you have two conference rooms available that would hold 25 people? We would need these rooms
for one and a half days. What is the size and cost of these rooms?
Your answers to these questions before August 31 will help me make a complete presentation to our
CEO, who is eager to select a spectacular resort for this conference and retreat.
Sincerely,
8.10 Direct Response: Chesapeake Sail & Canvas Receives a Poor Customer Rating on Yelp
Barry’s options are many, but not all are equally wise. He could respond on Yelp, which gives businesses
the opportunity to address poor reviews. He could write Angela an e-mail or call her. What really
happened was that Barry decided to call the customer. He left messages on both her mobile phone and
To: angela.king@outlook.com
From: barry_gregg@chesapeake-sailcanvas.com
Subject: Your Recent Request for an Estimate
Dear Angela:
You have every right to be disappointed in our service, and I promise to give special attention to your
needs from this day forward. I have also left a voice mail message to tell you that I will personally come to
your boat and take the measurements for your marine canvas covers.
Cordially,
Barry
Barry Gregg | Owner | Chesapeake Sail & Canvas | Annapolis, MD 21401 | 410.491.4912
8.11 Direct Response: The Right to Be Forgotten
The idea that citizens should have the right to be forgotten is gaining traction in the United States. Media
coverage of the important European Court of Justice decision was substantial when the judgment was
passed. Subsequently, the discussion in media outlets such as The New York Times, The New Yorker,
PC World and The Verge has centered on Google’s doomed attempt to limit the reach of the court
8.12 Direct Response: Interviewing at Marmont & Associates
Note: Memo guide words (Date, To, From, Subject) may appear in all caps or as upper- and lowercase.
Date: Current
To: Carl Mekeel, CEO
From: [Your Name]
Subject: Rescheduling Interviews for Environmental Architect/Designer
As you requested, I have rescheduled three candidates for the position of environmental
architect/designer. Here is a summary of the schedule with brief information about their backgrounds:
Day, Time Candidate Background
8.13 Instruction Message: How to Copy Pictures and Text from PDF Documents
Date: Current
To: All Marketing Employees
From: Jenny Zhang
Subject: How to Copy Images and Text From PDF Documents
After requests from several of you, I’m sending instructions detailing how to copy images and text
passages from PDF documents. Copying content from portable document format (PDF) files is easy and
convenient for those of us working on our yearly catalog.
The process works as follows in the open PDF document:
1. Select the Edit pull-down menu.
2. Click Take a Snapshot to activate the copying tool. (It is identified by a camera icon.)
3. Now you are ready to select the portion of the PDF document you wish to copy; your cursor will
take the shape of a square cross.
8.14 Instruction E-Mail Inviting Down-Editing Needs Revision
To: New Team Members
From: Your name
Subject: Instructions for Moving to Your New Location
The office move to your new location will take place on either November 9 or November 16. The movers
will arrive between 4 p.m. and midnight. Your responses to the following questions and completion of the
tasks involved will help ensure that your things arrive safely and are where you want them.
Please answer the following questions:
Because move requests for your personal items will be arranged on 11/9 or 11/16 (Fridays),
which of those days is better for you?
Please complete the following tasks:
Use foam pads to box up fragile and valuable items: IT plaques, glass, or anniversary glass
sculptures. Glass replacements are expensive, and the cost center is responsible for
replacement. As an option, you may personally move glass sculptures or valuables.
Please e-mail me your responses to the preceding questions by Friday, October 26, so we’ll have two
weeks’ notice before the move dates. We look forward to having you on the team and greeting you in your
new office!
Regards,
8.15 Direct Claim: New Iron Gate Needs Work
Current date
Mr. Van Phan Luong
Castle Iron Works
2255 NW Yeon Avenue
Portland, OR 97210
Also, the white paint is now bleeding rust in some spots, after less than six months. We would welcome
spot treatment (repainting).
Enclosure: Copy of your proposal
8.16 Direct Claim: The Real Thing
Current date
Ms. Alicia Stevenson
Customer Service Department
Avery Dennison Office Products
Diamond Bar, CA 91765
Dear Ms. Stevenson:
Please send me a new box of laser labels or refund three quarters of the purchase price for a box that will
not work in my printer.
8.17 Direct Claim: But It Doesn’t Work!
Current Date
Mr. Dennis Garcia
Manager, Digital Depot
2300 Austin Street
Houston, TX 77074
8.18 Adjustment: Erroneous Charge for GPS Reversed
Current date
Ms. Amanda Greene-Hedwig
Sales Manager
Greene Engineering Solutions, Inc.,
2328 East Van Buren Street
Phoenix, AZ 85006
Dear Ms. Greene-Hedwig:
Immediately after reading about your plight, I authorized a credit of $60 to your corporate account #
3053-359-797. Let me assure you that what you have experienced is highly unusual for our company.
Please accept my heartfelt apologies for the poor treatment and delays.
Joseph A. Morgan
Regional General Manager
Enclosure
8.19 Adjustment: We Can Restretch but Not Replace
To: Henry M. Heinz <hmheinz@heinzproperty.com>
From: Your Name
Subject: Your Message Regarding Your Masterpiece International Painting
Dear Mr. Heinz:
We agree that your newly purchased painting for your executive offices should have arrived without sags
in the canvas, and we urge you to engage a local framing shop to restretch it.
When any Masterpiece International painting is shipped, we encase it in three layers of protection: two
layers of convoluted foam and one layer of Perf-Pack foam. These multiple layers work together to
provide superior shock absorption and guard your art from bumps and scrapes during shipping. However,
the shipper may have laid the package down instead of standing it, thus allowing the canvas of this large
painting to sag somewhat. You can be sure that we will review our transport instructions with our shippers
so that future deliveries follow our strict guidelines, thus preventing future situations such as yours.
8.20 Thanks for a Favor: Glowing Letter of Recommendation
6745 West Axel Drive
Kansas City, KS 41126
Current date
Dr. Thomas Hirsch
School of Business
Mt. Carmel College
P.O. Box 410
Carmel, IN 46952
Dear Dr. Hirsch:
8.21 Thanks for a Favor: Business Etiquette Training Session
Current date
Ms. Pamela Eyring, President
The Protocol School of Washington
P.O. Box 676
Columbia, SC 29202
Dear Ms. Eyring:
Once again we would like to thank you for your fascinating etiquette talk and demonstration at XYZ
College on October 15. We value your taking time out of your busy schedule to speak to an audience of
students on the important subject of soft skills.
8.22 Responding to Good Wishes: Saying Thank You
Current date
Dear Will:
8.23 Extending Sympathy: To a Spouse
851 Park Street
Fairfield, CT 06825
Current date
Dear Grace,