CHAPTER 4
Social Responsibility and Ethics in Marketing
TEACHING RESOURCES QUICK REFERENCE GUIDE
Resource
Location
Purpose and Perspective
IRM, p. 59
Lecture Outline
IRM, p. 60
Discussion Starters
IRM, p. 66
Class Exercises
IRM, p. 67
Answers to Developing Your Marketing Plan
IRM, p. 69
Answers to Discussion and Review Questions
IRM, p. 70
Comments on the Cases
IRM, p. 73
Video Case 4.1
IRM, p. 73
Case 4.2
IRM, p. 74
Strategic Case 2
IRM, p. 75
Examination Questions: Essay
Cognero
Examination Questions: Multiple-Choice
Cognero
Examination Questions: True-False
Cognero
PowerPoint Slides
Instructor’s website
Note: Additional resources may be found on the accompanying student and instructor websites at
PURPOSE AND PERSPECTIVE
This chapter surveys the role of social responsibility and ethics in marketing decision making. We begin
by defining social responsibility and exploring its dimensions. We then discuss social responsibility
issues, such as sustainability and the marketer’s role as a member of the community. Next, we define and
examine the role of ethics in marketing decisions. We consider ethical issues in marketing, the ethical
decision-making process, and ways to improve ethical conduct in marketing. Finally, we incorporate
social responsibility and ethics into strategic market planning.
