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A B C D E F G H I J K L
To begin the analysis, describe the four variables which make up a firm’s credit policy, and explain how each of
them affects sales and collections. Then use the information given in part h to answer parts i through n.
The brothers are now considering a change in the firm’s credit policy. The change would entail (1) changing the
credit terms to 2/10, net 20, (2) employing stricter credit standards before granting credit, and (3) enforcing
collections with greater vigor than in the past. Thus, cash customers and those paying within 10 days would receive a
2 percent discount, but all others would have to pay the full amount after only 20 days. The brothers believe that the
discount would both attract additional customers and encourage some existing customers to buy more from the firm–
after all, the discount amounts to a price reduction. Of course, these customers would take the discount and, hence,
would pay in only 10 days.
The net expected result is for sales to increase to $1,100,000; for 60 percent of the paying customers to take the
discount and pay on the 10th day; for 30 percent to pay the full amount on day 20; for 10 percent to pay late on day 30;
and for bad debt losses to fall from 2 percent to 1 percent of gross sales. The firm’s operating cost ratio will remain
unchanged at 75 percent, and its cost of carrying receivables will remain unchanged at 12 percent.
Finally, collection policy refers to the procedures that the firm follows to collect past-due accounts. These can
range from a simple letter or phone call to turning the account over to a collection agency.
How the firm handles each element of credit policy will have an influence on sales, speed of collections, and bad
debt losses. The object is to be tough enough to get timely payments and to minimize bad debt losses, yet not to
create ill will and thus lose customers.
Current situation: the firm’s average daily sales currently amount to $1,000,000/365 = $2,739.73. The DSO is 32 days,
so accounts receivable amount to 32($2,73973) = $87,671. However, only 75 percent of this total represents cash
costs–the remainder is profit–so the investment in receivables (the actual amount that must be financed) is
m. What is the firm’s current dollar cost of carrying receivables? What would it be after the proposed chang
Current situation: under the current, no discount policy, the cost of discounts is $0.
New situation: of the $1,100,000 gross sales expected under the new policy, 1 percent is lost to bad debts, so good
sales = 0.99($1,100,000) = $1,089,000. Since 60 percent of the good sales are discount sales, discount sales =
0.6($1,089,000) = $653,400. Finally, the discount is 2 percent, so the cost of discounts is expected to be 0.02($653,400)
= $13,068.
j. Under the current credit policy, what is the firm’s days sales outstanding (DSO)? What would the expected DSO be
if the credit policy change were made?
l. What would be the firm’s expected dollar cost of granting discounts under the new policy?
Old (current) situation: DSO0 = 0.8(30) + 0.2(40) = 32 days. New situation: DSOn = 0.6(10) + 0.3(20) + 0.1(30) = 15
days. Thus, the new credit policy is expected to cut the DSO in half.
Old (current) situation: BDLo = 0.02($1,000,000) = $20,000. New situation: BDLn = 0.01($1,100,000) = $11,000. Thus,
the new policy is expected to cut bad debt losses sharply.
k. What is the dollar amount of the firm’s current bad debt losses? What losses would be expected under the new
i. Assume now that it is several years later. The brothers are concerned about the firm’s current credit terms, which
are now net 30, which means that contractors buying building products from the firm are not offered a discount, and
they are supposed to pay the full amount in 30 days. Gross sales are now running $1,000,000 a year, and 80 percent
(by dollar volume) of the firms paying customers generally pay the full amount on day 30, while the other 20 percent
pay, on average, on day 40. Two percent of the firm’s gross sales end up as bad debt losses.
Cash discounts generally produce two benefits: (1) they attract both new customers and expanded sales from
current customers, because people view discounts as a price reduction, and (2) discounts cause a reduction in the
days sales outstanding, since both new customers and some established customers will pay more promptly in order
to get the discount. Of course, these benefits are offset to some degree by the dollar cost of the discounts
themselves.
The credit period is the length of time allowed to all “qualified” customers to pay for their purchases. In order to
qualify for credit in the first place, customers must meet the firm’s credit standards. These dictate the minimum
acceptable financial position required of customers to receive credit. Also, a firm may impose differing credit limits
depending on the customer’s financial strength as judged by the credit department.
The four variables which make up a firm’s credit policy are (1) the discount offered, including the amount and period;
(2) the credit period; (3) the credit standards used when determining who shall receive credit, and how much credit;
and (4) the collection policy.