4. Cultural differences. Different countries, and even different regions in a single
country, have unique cultural heritages that shape values and influence the role of
business in the society. Such differences affect consumption patterns, defining
the appropriate firm goals, attitudes toward risk taking, dealings with employees,
and so on. For example, most Japanese workers view their jobs as a lifetime
commitment, while many American workers view theirs as temporary until
something better comes along. To give another illustration, consider PepsiCo’s
move into the Japanese market by its Frito-Lay subsidiary. At first, Frito-Lay
However, in many countries, the government takes a much more active role in
business affairs, and in some countries, a multinational firm must deal directly
with the government to conduct business.
Thus, a government can seize the assets of a multi-national corporation, or restrict
the repatriation of earnings from the country, and the affected company has no
recourse for recovery.
c. Consider the following illustrative exchange rates.
U. S. Dollars required to buy
one unit of foreign currency
Euro 1.2500
Swedish krona 0.1481