4. Although beginning golf would probably provide a great deal of personal satisfaction,
personal finance would, in the long run, provide more benefits. The personal finance
course will help Jim better understand the financial environment, thereby allowing him to
establish a realistic quality of life and personal financial goals. He could then develop a
1.2 Brad’s Dilemma: Finding a New Job
Brad Smitham,, a 53-year-old retail store manager earning $75,000 a year, has worked for
the same company during his entire 28-year career. Brad was recently laid off and is still
unemployed 10 months later, and his 10 months’ severance pay and 6 months’
unemployment compensation have run out. Because he has consistently observed careful
financial planning practices, he now has sufficient savings and investments to carry him
through several more months of unemployment. Brad is actively seeking work but finds
that he is overqualified for available lower-paying jobs and underqualified for higher–
paying, more desirable positions. There are no openings for positions equivalent to the
manager’s job he lost. He lost his wife several years earlier and is very close to his two
grown children, who live in the same city.
Brad has these options:
• Wait out the recession until another retail store manager position opens up.
• Move to another area of the country where store manager positions are more plentiful.
• Accept a lower-paying job for two or three years and then go back to school evenings to
finish his college degree and qualify for a better position.
• Consider other types of jobs that could benefit from his managerial skills.
Critical Thinking Questions
1. What important career factors should Brad consider when evaluating his options?
2. What important personal factors should Brad consider when deciding among his career
options?
3. What recommendations would you give Brad in light of both the career and personal
dimensions of his options noted in Questions 1 and 2?
4. What career strategies should today’s workers employ in order to avoid Brad’s
dilemma?
This case asks students to consider the long-range implications of career and financial planning.
In today’s business world, changes in the economy and in corporate strategies often result in
workforce downsizing. Many students may be faced with the loss of a job during their working
years. They may find themselves in Brad’s position, overqualified for some jobs and