MINI CASE
Paul Duncan, financial manager of Edusoft Inc., is facing a dilemma. The firm was
founded five years ago to provide educational software for the rapidly expanding primary
and secondary school markets. Although Edusoft has done well, the firm’s founder believes
that an industry shakeout is imminent. To survive, Edusoft must grab market share now,
and this will require a large infusion of new capital.
Because he expects earnings to continue rising sharply and looks for the stock price to
follow suit, Mr. Duncan does not think it would be wise to issue new common stock at this
time. On the other hand, interest rates are currently high by historical standards, and with
the firm’s B rating, the interest payments on a new debt issue would be prohibitive. Thus,
he has narrowed his choice of financing alternatives to: (1) preferred stock; (2) bonds with
warrants; or (3) convertible bonds.
As Duncan’s assistant, you have been asked to help in the decision process by answering
the following questions:
a. How does preferred stock differ from both common equity and debt? Is
preferred stock more risky than common stock? What is floating rate preferred
stock?
Answer: Preferred stock is a hybrid–it contains some features that are similar to debt and some
features that are similar to common equity. Like debt, preferred payments to
investors are contractually fixed, but like common equity, preferred dividends can be
omitted without putting the company into default and thus into bankruptcy. Note,
Answers and Solutions: 20 – 4
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