MINI CASE
You have just graduated from the MBA program of a large university, and one of your
favorite courses was “Today’s Entrepreneurs.” In fact, you enjoyed it so much you have
decided you want to “be your own boss.” While you were in the master’s program, your
grandfather died and left you $1 million to do with as you please. You are not an inventor
and you do not have a trade skill that you can market; however, you have decided that you
would like to purchase at least one established franchise in the fast-foods area, maybe two
(if profitable). The problem is that you have never been one to stay with any project for too
long, so you figure that your time frame is three years. After three years you will sell off
your investment and go on to something else.
You have narrowed your selection down to two choices; (1) Franchise L, Lisa’s Soups,
Salads, & Stuff and (2) Franchise S, Sam’s Fabulous Fried Chicken. The net cash flows
shown below include the price you would receive for selling the franchise in Year 3 and the
forecast of how each franchise will do over the three-year period. Franchise L’s cash flows
will start off slowly but will increase rather quickly as people become more health
conscious, while Franchise S’s cash flows will start off high but will trail off as other
chicken competitors enter the marketplace and as people become more health conscious
and avoid fried foods. Franchise L serves breakfast and lunch, while Franchise S serves
only dinner, so it is possible for you to invest in both franchises. You see these franchises as
perfect complements to one another: You could attract both the lunch and dinner crowds
and the health conscious and not so health conscious crowds without the franchises directly
competing against one another.
Here are the net cash flows (in thousands of dollars):
Expected Net Cash Flows
Year Franchise L Franchise S
0 ($100) ($100)
1 10 70
2 60 50
3 80 20
Depreciation, salvage values, net working capital requirements, and tax effects are all
included in these cash flows.
You also have made subjective risk assessments of each franchise, and concluded that
both franchises have risk characteristics that require a return of 10%. You must now
determine whether one or both of the franchises should be accepted.
Answers and Solutions: 10 – 8
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