Chapter 9
Chapter 9 Video Title: Buy Costumes—Risk Management
Organization: Buy Costumes.com
Length: 7 minutes, 6 seconds
Overview: Buy Costumes is an online distributor of costumes. The company prides itself
on clear expectations for its customers and the safety and security of its employees.
Suggested Use: Chapter 9 discusses emotions and possible anger and violence within the
workplace. This video describes one company’s approach to keeping employees safe and
secure.
Discussion Questions:
1. What are some tangible ways that Buy Costumes helps to reinforce the
health, safety, and security of its employees?
Answer: (Timestamp: 7:00)
2. Based on the video, what are some of the newer areas of concern for
employee safety and security?
Answer: (Timestamp: 7:00)
Chapter 10
Chapter 10 Video Title: The Entrepreneural Life—Kliptec
Organization: KlipTech, Pullayep, Washington
Length: 6 minutes, 23 seconds
Overview: KlipTech develops ecofriendly building materials used in a variety of
products including skateboard ramps and countertops.
Suggested Use: This video describes how a modern retail company created a culture that
generates positive energy. Therefore, the video is recommended for Chapter 10.
Discussion Questions:
1. “If you can’t compete in a marketplace, create a new marketplace.” Why is
this important for the entrepreneur’s focus on staying positive?
Answer: (Timestamp: 4:20)
2. How does the concept of “pit bull mentality” tie to the chapter’s emphasis on
a positive work culture?
Answer: (Timestamp: 6:20)
Extra Video Link for Chapter 10
KLM’s experiment in promoting positive customer experiences:
https://www.youtube.com/watch?v=pqHWAE8GDEk
Chapter 11
Video Link for Chapter 11
Burberry’s vision for connecting customers with their brand using the ever-evolving technological
landscape: http://www.youtube.com/watch?v=tpjMWNF9JqY
Chapter 12
Chapter 12 Video Title: Video 1: Understanding Teamwork: Cold Stone Creamery
Organization: Cold Stone Creamery
Length: 6 minutes, 59 seconds
Overview: A focus on teamwork in Cold Stone Creamery.
Discussion Questions:
1. What problems can arise when working in teams?
Answer: (Timestamp: 4:20)
2. What components comprise an effective team?
Answer: (Timestamp: 6:59)
Chapter 12 Video Title: Video 2: Holden Outerwear
Organization: Holden Outerwear
Length: 6 minutes, 41 seconds
Overview: The focus of this video is the importance of teamwork at an apparel
manufacturer.
Suggested Use: The videos focus on teamwork and the importance of working well
together. Possible issues that can arise if the teams are not focused on a common goal are
discussed. This video can be used with Chapter 12.
Discussion Questions:
1. What factors are important to avoid or diminish conflict in a team
environment?
Answer: (Timestamp: 6:40)
Extra Video Link for Chapter 12
Overview of Zappos culture and core values:
http://www.youtube.com/watch?NR=1&feature=endscreen&v=g6WHAfWqX3s
Chapter 13
Chapter 13 Video Title: Boston Ballet/Boston Musicians’ Association
Organization: Boston Ballet/Boston Musicians’ Association
Length: 9 minutes, 11 seconds
Overview: The video demonstrates how an issue that arose with one of the musicians
was addressed with a win-win solution.
Suggested Use: The focus of this video is on conflict management; it works well with the
topics in Chapter 13.
Discussion Questions:
1. What are some possibilities for handling conflict within a professional
environment?
Answer: (Timestamp: 6:45)
2. What can happen if conflict arises?
Answer: (Timestamp: 6:45)
Chapter 14
Chapter 14 Video Title: Speech Jitters
Organization: 2020
Length: 13 minutes, 07 seconds
Overview: The video focuses ways to deal with the fear of public speaking.
Suggested Use: This video focuses on dealing with stress, specifically when making
speeches, and can be used with Chapter 14.
Discussion Questions:
1. What is behind stage fright?
Answer: (Timestamp: 4:15)
2. What can be done to address stage fright or other stressors?
Answer: (Timestamp: 9:00)
Chapter 15
Chapter 15 Video Title: Managing Diversity: Mitchell Gold + Bob Williams
Organization: Mitchell Gold + Bob Williams
Length: 8 minutes, 10 seconds
Overview: Discrimination is behavior based on prejudiced attitudes. Mitchel Gold and
Bob Williams encountered obstacles and challenges as gay men in business. They began
their own company with a focus on embracing diversity in the workplace.
Suggested Use: This video focuses on diversity issues in business and possible
consequences and solutions. It can be used in conjunction with Chapter 15.
Discussion Questions:
1. How can dimensions of diversity impact a business?
Answer: (Timestamp: 3:45)
2. How does diversity coordinate with “doing what is right”?
Answer: (Timestamp: 6:45)
Chapter 16
Chapter 16 Video Title: Video 1: Camp Bow Wow
Organization: Camp Bow Wow (franchising opportunity)
Length: 5 minutes, 19 seconds
Overview: Camp Bow Wow is a company created and managed by a single mother. The
video discusses challenges, including culture.
Discussion Questions:
1. What can a culture in a franchise include?
Answer: (Timestamp: 5:19)
Chapter 16 Video Title: Video 2: Sexual Harassment
Organization: Organization specializing in sexual harassment
Length: 10 minutes
Suggested Use: This video describes a conflict between Doug and his manager, so it can
be used with Chapter 12 or 13. The video can also be used in conjunction with Chapter
15 or 16.
Discussion Questions:
1. What are some misconceptions of sexual harassment?
Answer: (Timestamp: 4:00)
2. What can be done to minimize or prevent harassment?
Answer: (Timestamp: 9:15)
look at it within context.
Chapter 17
Chapter 17 Video Title: SAS Software
Organization: Advertising Firm
Length: 9 minutes, 11 seconds
Overview: SAS software is used by governmental and large corporations for intellectual
property assets. The video discusses the corporate culture. The company cultures tries to
enable people to do creative work in an encouraging environment. Includes day care for
children of employees. Less than 4% turnover rate. R&D supports it.
Suggested Use: The video can also be used in conjunction with Chapter 15 or 16.
Discussion Questions:
1. What is the original premise of SAS culture?
Answer: (Timestamp: 1:40)
2. What is the importance of the SAS culture for work/home balance?
Answer: (Timestamp: 8:12)