1. A healthy level of conflict helps to prevent groupthink, which is the tendency for
people to be so committed to a cohesive team that they are reluctant to express
contrary opinions. However, conflict that is too strong and focused on personal rather
than work issues, or not managed appropriately can be damaging to the team’s
morale. Too much conflict can be destructive, tear relationships apart, and interfere
with the healthy exchange of ideas and information.
2. Team leaders have to find the right balance between conflict and cooperation. Too
little conflict decreases team performance because there are no mixed opinions. Too
much conflict prevents the team from cooperative efforts and decreases employee
satisfaction and commitment, hurting team performance.
C. Causes of Conflict
1. Scarce resources. Resources include money, information, and supplies. When
employees or teams must compete for scarce resources, conflict will occur.
2. Goal differences. Conflict often occurs because people are pursuing conflicting
goals; goal differences are natural in organizations. Individual salespeople’s targets
may put them in conflict with one another or with the sales manager.
3. Communication breakdown. Faulty communications result in misunderstandings
among teams. Poor communication results in misperceptions and misunderstandings
of other people and teams. In some cases, information is intentionally withheld,
which can jeopardize trust and lead to long-lasting conflict.
4. Trust issues. If team members believe they are being left out of important
communication interactions, conflict can arise due to perceived lack of trust.
D. Styles to Handle Conflict Exhibit 14.10
1. Teams as well as individuals develop specific styles for dealing with conflict, based
on the desire to satisfy their own concern versus the other party’s concern. The major
dimensions are the extent to which an individual is assertive versus cooperative in
their approach to conflict. The following are styles to handle conflict:
a. Dominating style. Reflects assertiveness to get one’s own way. It should be used
when quick, decisive action is vital on important issues or unpopular actions such
as during emergencies or urgent cost cutting.
b. Avoiding style. Reflects neither assertiveness nor cooperativeness. It should be
used when the issue is trivial, there is no chance to win, a delay is needed, and a
disruption would be very costly.
c. Compromising style. Reflects a moderate amount of both assertiveness and
cooperativeness. It should be used when goals on both sides are equally
important, opponents have equal power and want to split the difference, and each
side needs a temporary or expedient solution.