CHAPTER 1
THE WORLD OF INNOVATIVE MANAGEMENT
CHAPTER OUTLINE
New Manager Self-Test: Are You Ready to Be a Manager?
I. Management Competencies for Today’s World
II. The Basic Functions of Management
III. Organizational Performance
IV. Management Skills
A. When Skills Fail
V. What Is a Manager’s Job Really Like?
A. Making the Leap: Becoming a New Manager
B. Manager Activities
C. Manager Roles
VI. Managing in Small Businesses and Nonprofit Organizations
VII. Innovative Management Thinking for a Changing World
New Manager Self-Test: Are You a New-Style or an Old-Style Manager?
VIII. Management and Organization
IX. Classical Perspective
A. Scientific Management
B. Bureaucratic Organizations
C. Administrative Principles
X. Humanistic Perspective
A. Early Advocates
B. Human Relations Movement
C. Human Resources Perspective
New Manager Self-Test: What’s Your Mach?
D. Behavioral Sciences Approach
XI. Management Science
XII. Recent Historical Trends
A. Systems Thinking
B. Contingency View
C. Total Quality Management
XIII. Innovative Management Thinking for a Changing World
A. Contemporary Management Tools
XIV. Managing the Technology-Driven Workplace
A. Social Media Programs
B. Customer Relationship Management
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ANNOTATED LEARNING OUTCOMES
After studying this chapter, students should be able to:
1. Describe five management competencies that are becoming crucial in today’s fast
paced and rapidly changing world.
2. Explain the difference between efficiency and effectiveness and their importance for
organizational performance.
3. Describe technical, human, and conceptual skills and their relevance for managers.
Conceptual skill is the cognitive ability to see the organization as a whole and the
relationships among its parts. It involves knowing where one’s team fits into the total
4. Summarize the personal challenges involved in becoming a new manager.
Becoming a new manager requires a profound transformation in the way a person thinks
5. Define 10 roles that managers perform in organizations.
Informational roles include the functions used to maintain and develop an information
network.
Interpersonal roles refer to relationships with others and are related to human skills.
Decisional roles come into play when managers must make choices.
6. Explain the unique characteristics of the manager’s role in small businesses and
nonprofit organizations.
© 2017 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
7. Identify and explain major developments in the history of management thought.
8. Describe the major components of the classical, humanistic management
perspectives, as well as management science and its current uses.
The thrust of the classical perspective was to make organizations efficient operating
processes. Major components include the:
a. Human relations movement, which recognized and directly responded to social
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© 2017 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
b. Operations management, specializing in the physical production of goods and
services, which includes methods such as forecasting, inventory modeling, linear
and nonlinear programming, queuing theory, scheduling, simulation, and break-
even analysis.
c. Information technology, the most recent subfield, which is often reflected in
management information systems designed to provide relevant information to
managers in a timely and cost-effective manner, such as intranets, extranets, and
various management software programs.
9. Explain the major concepts of systems thinking, the contingency view, and total
quality management.
Systems thinking is the ability to see both the distinct elements of a system or situation
10. Name contemporary management tools and some reasons that management trends
change over time.
Current popular management tools include benchmarking, strategic planning, mission
11. Describe the management changes brought about by a technology-driven workplace,
including the role of social media programs, customer relationship management
(CRM), and supply chain management.
Social media is used by managers to generate awareness about a company’s products and
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© 2017 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
manage large amounts of customer data. Supply chain management usually involves
sophisticated electronic technology in managing the sequence of suppliers and purchases,
from obtaining raw materials to distributing finished goods to customers.
LECTURE OUTLINE
NEW MANAGER SELF-TEST: ARE YOU READY TO BE A MANAGER?
In a world of rapid change, unexpected events, and uncertainty, organizations need
managers who can build networks and pull people together toward common goals. This
exercise helps students determine whether their priorities align with the demands placed
on today’s managers.
I. MANAGEMENT COMPETENCIES FOR TODAY’S WORLD Exhibit 1.1
Management is the attainment of organizational goals in an effective and efficient
manner through planning, organizing, leading, and controlling organizational resources.
There are two important ideas in this definition: (1) the four functions of planning,
organizing, leading, and controlling, and (2) the attainment of organizational goals in an
efficient and effective manner.
II. THE BASIC FUNCTIONS OF MANAGEMENT
According to Peter Drucker, management involves five tasks: (1) set objectives, (2)
organize, (3) motivate and communicate, (4) measure, and (5) develop people. Exhibit 1.2
The four basic management functions are: Exhibit 1.3
A. Planning
Planning is the management function concerned with identifying goals for future
organizational performance and deciding on the tasks and use of resources needed
to attain them. It defines where the organization wants to be in the future and
how to get there.
B. Organizing
Organizing is the management function concerned with assigning tasks, grouping
tasks into departments, delegating authority, and allocating resources across the
organization. Organizing follows planning and reflects how the organization tries
to accomplish the plan.
C. Leading
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Leading is the management function that involves the use of influence to motivate
employees to achieve the organization’s goals. It involves motivating entire
departments and divisions as well as those individuals working immediately with
the manager.
D. Controlling
Controlling is the management function concerned with monitoring employees’
activities, keeping the organization on track toward its goals, and making
corrections as needed. Trends toward employment and trust of employees have
led many companies to place less emphasis on top-down control and more
emphasis on training employees to monitor and correct themselves. However, the
ultimate responsibility for control still rests with managers.
III. ORGANIZATIONAL PERFORMANCE
An organization is a social entity that is goal directed and deliberately structured. Social
entity means two or more people. Goal directed means the organization is designed to
achieve some outcome or goal such as make a profit. Deliberately structured means
tasks are divided, and responsibility for their performance is assigned to organization
members.
The manager’s responsibility is to coordinate resources in an effective and efficient
manner to accomplish the organization’s goals. Organizational effectiveness is the
degree to which the organization achieves a stated goal, or succeeds in accomplishing
what it tries to do. Organizational efficiency refers to the amount of resources used to
achieve an organizational goal. It is based on the how much raw material, money, and
people are necessary for producing a given volume of output. All managers have to pay
attention to costs, but severe cost cutting to improve efficiency can sometimes hurt
organizational effectiveness.
The ultimate responsibility of managers is to achieve high performance, which is the
organization’s ability to attain its goals by using resources in an efficient and effective
manner.
Discussion Question #4: Think about the highly publicized safety problems at General
Motors (GM). One observer said that a goal of efficiency had taken precedence over a
goal of quality within this company. Do you think managers can improve both efficiency
and effectiveness simultaneously? Discuss. How do you think GM’s leaders should
respond to the safety situation?
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IV. MANAGEMENT SKILLS Exhibits 1.4, 1.5
A. When Skills Fail Exhibit 1.6
1. During turbulent times, managers must use all their skills and competencies to
benefit the organization and its stakeholders.
2. Many companies falter because managers fail to listen to customers,
misinterpret signals from the market, or can’t build a cohesive team.
3. The number one reason for manager failure is ineffective communication
skills and practices. Especially in times of uncertainty or crisis, if managers do
not communicate effectively, including listening to employees and customers
and showing genuine care and concern, organizational performance and
reputation suffer.
Discussion Question #1: How do you feel about having management responsibilities in
today’s world, characterized by uncertainty, ambiguity, and sudden changes or threats
from the environment? Describe some skills and qualities that you think are important to
managers working in these conditions.
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V. WHAT IS A MANAGER’S JOB REALLY LIKE?
A. Making the Leap: Becoming a New Manager Exhibit 1.7
Becoming a manager involves a profound transformation in the way people think
of themselves, called personal identity, that includes letting go of deeply held
attitudes and learning new ways of thinking. Specific aspects of this
transformation include changing one’s identity:
1. from a specialist who performs specific tasks to a generalist who
coordinates diverse tasks;
2. from things done through one’s own efforts to getting things done through
other people;
3. from an individual actor to a team and network builder motivator and
organizer; and
4. from working relatively independently to working in a highly
interdependent manner.
Most new managers are unprepared for the variety of activities managers
routinely perform.
B. Manager Activities
1. Adventures in Multitasking
Managerial activity is characterized by variety, fragmentation, and brevity.
The average time spent on any one activity is less than nine minutes, and
managers must be able to shift gears quickly.
2. Life on Speed Dial
a. Managers perform a great deal of work at an unrelenting pace, requiring
great energy. Most top executive routinely work at least 12 hours a day
and spend 50 percent or more of their time traveling.
b. Calendars are often booked months in advance, but unexpected
disturbances erupt every day.
c. Majority of executives’ meetings and other contacts are ad hoc, and even
scheduled meetings are typically surrounded by other events such as quick
phone calls, scanning of e-mail, or spontaneous encounters.
d. Technology, such as e-mail, text messaging, cell phones, and laptops,
intensifies the pace.
3. Where Does a Manager Find the Time?
a. Time is a manager’s most valuable resource, and one characteristic that
identifies successful managers is that they know how to use time
effectively to accomplish the important things first and the less important
things later.
b. Time management refers to using techniques that enable you to get more
done in less time and with better results, be more relaxed, and have more
time to enjoy your work and your life.
c. Learning to manage their time effectively is one of the greatest challenges
that new managers face.
C. Manager Roles Exhibit 1.8
1. A role is a set of expectations for a manager’s behavior. Managers’ activities
can be organized into ten roles. The ten roles are divided into three
categories: informational, interpersonal, and decisional.
2. Informational roles include the functions used to maintain and develop an
information network.
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a. The monitor role involves seeking current information from many sources.
b. The disseminator role is the opposite of the monitor role. In the
disseminator role, the manager transmits information to others, both inside
and outside the organization.
c. The spokesperson role involves transmitting information to outsiders by
such means as speeches and reports.
3. Interpersonal roles refer to relationships with others and are related to human
skills.
a. The figurehead role involves the handling of ceremonial and symbolic
functions for the organization.
b. The leader role encompasses the relationship with subordinates, including
motivation, communication, and influence.
c. The liaison role is the development of information sources both inside and
outside the organization.
4. Decisional roles come into play when managers must make choices. These
roles often require both conceptual and human skills.
a. The entrepreneur role involves the initiation of change. Managers seek
ways to solve problems or improve operations.
b. The disturbance handler role involves resolving conflicts among
subordinates, between managers, or between departments.
c. The resource allocator role pertains to allocating resources in order to
attain desired outcomes.
d. The negotiator role involves representing the team or department’s
interests during negotiation of budgets, union contracts, and purchases.
VI. MANAGING IN SMALL BUSINESSES AND NONPROFIT ORGANIZATIONS
Small businesses are growing in importance. Hundreds of small businesses open every
month, but the environment for small business today is highly complicated.
Small business managers tend to emphasize different roles from those emphasized by
managers in large corporations. They see their most important role as that of
spokesperson in promoting their business to the outside world. The entrepreneur role is
also critical in small businesses because managers have to be innovative and help their
organizations develop new ideas to remain competitive.
Nonprofit organizations also represent a major application of management talent. The
functions of planning, organizing, leading, and controlling apply just as in other
organizations. Managers in nonprofit organizations direct their efforts toward generating
some kind of social impact.
Financial resources for nonprofit organizations typically come from government
appropriations, grants, and donations rather than from the sale of products or services to
customers. In nonprofits, services are typically provided to nonpaying clients, and a
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major problem for many nonprofit organizations is securing a steady stream of funds to
continue operating.
In addition, because nonprofit organizations do not have a conventional bottom line,
managers often struggle with the question of what constitutes results and effectiveness.
The metrics of success in nonprofits are much more ambiguous. Managers have to
measure intangibles, which also makes it more difficult to gauge the performance of
employees and managers.
An added complication is that managers often depend on volunteers and donors who
cannot be supervised and controlled in the same way that a business manager deals with
employees.
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VII. INNOVATIVE MANAGEMENT THINKING FOR A CHANGING WORLD
The rest of this chapter provides a historical overview of the ideas, theories, and
management philosophies that have contributed to making the workplace what it is today.
The final section of the chapter looks at some recent trends and current approaches that
build on this foundation of management understanding. This foundation illustrates that
the value of studying management lies not in learning current facts and research, but in
developing a perspective that will facilitate the broad, long-term view needed for
management success.
NEW MANAGER SELF-TEST: ARE YOU A NEW-STYLE OR AN OLD-STYLE
MANAGER?
Management philosophies and styles change over time to meet new needs. This exercise
helps students determine their primary management styles as either Theory X (old style)
or Theory Y (new style).
VIII. MANAGEMENT AND ORGANIZATION Exhibit 1.9
An historical perspective on management provides a context or environment in which to
interpret current opportunities and problems. Studying management history is a way to
achieve strategic thinking, see the big picture, and improve conceptual skills. The first
step is to explain the social, political, and economic forces that have influenced
organizations and the practice of management.
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IX. CLASSICAL PERSPECTIVE
The classical perspective emerged during the nineteenth and twentieth centuries, and
emphasized a rational, scientific approach to the study of management. The factory
system of the 1800s faced challenges that earlier organizations had not encountered.
Problems arose in tooling plants, organizing managerial structure, training non-English
speaking employees, scheduling complex manufacturing operations, and resolving
strikes. These new problems and the development of large complex, organizations
demanded a new perspective on coordination and control. The classical perspective
contains three subfields, each with a slightly different emphasisscientific management,
bureaucratic organizations, and administrative principles.
A. Scientific Management Exhibit 1.10
1. Frederick W. Taylor (18561915) developed scientific management, a
subfield of the classical perspective, that emphasizes scientific changes in
management to improve labor productivity. However, because scientific
management ignored the social context and workers’ needs, it led to increased
conflict and clashes between management and employees.
a. Taylor suggested that decisions based on rules of thumb and tradition
should be replaced with precise work procedures developed after careful
study of individual situations. In 1898, Taylor used the unloading of iron
from rail cars and reloading finished steel to calculate the correct
movements and tools needed to increase productivity. Taylor worked out
an incentive system that paid each man $1.85 a day instead of $1.15, and
productivity shot up overnight.
2. Although Taylor is known as the father of scientific management, Henri
Gantt, an associate of Taylor’s, developed the Gantt charta bar graph that
measures planned and completed work along each stage of production by time
elapsed.
3. Frank B. and Lillian M. Gilbreth pioneered time and motion study, which
stressed efficiency and the best way to do work. Although Gilbreth is known
for work with bricklayers, his work had great impact on medical surgery by
drastically reducing the time that patients spent on the operating table. Lillian
M. Gilbreth (18781972) was more interested in the human aspect of work.
She was a pioneer in the field of industrial psychology and made substantial
contributions to human resource management.
4. Scientific management that began with Taylor dramatically increased
productivity across all industries, and it is still important today. To use this
approach, managers should develop standard methods for doing each job,
select workers with appropriate abilities, train workers in the standard
methods, support workers and eliminate interruptions, and provide wage
incentives. However, because scientific management ignores the social
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context and workers needs, it can lead to increased conflict and clashes
between managers and employees.
B. Bureaucratic Organizations Exhibit 1.11
1. The bureaucratic organizations approach is a subfield within the classical
perspective that looked at the organization as a whole. Max Weber (1864
1920) introduced management on an impersonal, rational basis through clearly
defined authority and responsibility, formal recordkeeping, and separation of
management and ownership.
a. Weber’s idea of organization was the bureaucracy: a system that
incorporated division of labor, hierarchy, rules and procedures, written
decisions, promotion based on technical qualifications, and separation of
ownership and management. In a bureaucracy, managers do not depend
on personality for successfully giving orders, but rather on the legal power
invested in their managerial positions.
2. The term bureaucracy has taken a negative meaning in today’s organizations
and is associated with endless rules and red tape; however, ideally everyone
gets equal treatment, and everyone knows what the rules are. For example,
UPS has been successful because of its bureaucracy of rules and regulations, a
well-defined division of labor, and technical qualifications as a primary hiring
criterion.
C. Administrative Principles
1. The administrative principles approach focused on the total organization
rather than the individual worker. Henri Fayol (18411925) identified 14
principles of that include the following four.
a. Unity of command. Each employee should have only one boss.
b. Division of work. Specialized employees produce more with the same
effort.
c. Unity of direction. Similar activities should be grouped under one
manager.
d. Scalar chain. A chain of authority extends from the top of an
organization.
Fayol felt that these principles could be applied in any organizational setting. He also
identified five basic functions or elements of management: planning, organizing,
commanding, coordinating, and controlling.
X. HUMANISTIC PERSPECTIVE
The humanistic perspective on management emphasizes the importance of
understanding human behaviors, needs, and attitudes in the workplace, and social
interactions and group processes. Subfields within the humanistic perspective