The World of Innovative Management •
IX. CLASSICAL PERSPECTIVE
The classical perspective emerged during the nineteenth and twentieth centuries, and
emphasized a rational, scientific approach to the study of management. The factory
system of the 1800s faced challenges that earlier organizations had not encountered.
Problems arose in tooling plants, organizing managerial structure, training non-English
speaking employees, scheduling complex manufacturing operations, and resolving
strikes. These new problems and the development of large complex, organizations
demanded a new perspective on coordination and control. The classical perspective
contains three subfields, each with a slightly different emphasis—scientific management,
bureaucratic organizations, and administrative principles.
A. Scientific Management Exhibit 1.10
1. Frederick W. Taylor (1856–1915) developed scientific management, a
subfield of the classical perspective, that emphasizes scientific changes in
management to improve labor productivity. However, because scientific
management ignored the social context and workers’ needs, it led to increased
conflict and clashes between management and employees.
a. Taylor suggested that decisions based on rules of thumb and tradition
should be replaced with precise work procedures developed after careful
study of individual situations. In 1898, Taylor used the unloading of iron
from rail cars and reloading finished steel to calculate the correct
movements and tools needed to increase productivity. Taylor worked out
an incentive system that paid each man $1.85 a day instead of $1.15, and
productivity shot up overnight.
2. Although Taylor is known as the father of scientific management, Henri
Gantt, an associate of Taylor’s, developed the Gantt chart—a bar graph that
measures planned and completed work along each stage of production by time
elapsed.
3. Frank B. and Lillian M. Gilbreth pioneered time and motion study, which
stressed efficiency and the best way to do work. Although Gilbreth is known
for work with bricklayers, his work had great impact on medical surgery by
drastically reducing the time that patients spent on the operating table. Lillian
M. Gilbreth (1878–1972) was more interested in the human aspect of work.
She was a pioneer in the field of industrial psychology and made substantial
contributions to human resource management.
4. Scientific management that began with Taylor dramatically increased
productivity across all industries, and it is still important today. To use this
approach, managers should develop standard methods for doing each job,
select workers with appropriate abilities, train workers in the standard
methods, support workers and eliminate interruptions, and provide wage
incentives. However, because scientific management ignores the social