Rubric for Case Study: W. L. Gore – Culture of Innovation
Skill Development
Case Analysis Tasks
Learning Outcomes
Concepts and Analytical Tools
Stellar:
Mastery demonstrated by full
engagement in task, original ideas, and
value-added discoveries
Score
D C B B+ A- AA+
Review and synthesize facts of
the case
Assessment of Gore’s model of above-
average returns
Exceeds expectations and determines the
competitive value of unique combinations
of resources and capabilities.
Demonstrate command of
relevant concepts and analytical
tools applicable to the case
Application of resource-based model of
superior returns
Exceeds expectations, acutely highlighting
the value of human capital and knowledge-
based resources.
Evaluate and discuss the
organization’s current situation or
existing industry conditions
Evaluation of decision-making
capabilities
Exceeds expectations and provides an
excellent explanation of how W.L. Gore
selects its industries and strategies.
Identify conclusions that can be
drawn from the analysis
Analysis of competitive strategy and its
fitness with organizational structure and
controls
Exceeds expectations and insightfully
explores how W.L. Gore’s organizational
structure and controls are suited to
achieving internal innovation.
Deliver conclusions (written, oral,
or discussion)
Discussion and communication of
analysis results through written report,
oral presentation, and/or team
participation
Exceeds expectations and delivers insightful
contributions from the analysis that
demonstrate mastery of skills and concepts.
Identify viable strategic options
Uses the resource-based model of
superior returns to evaluate the
competencies that contribute to the
company‘s strategic success
Exceeds expectations and expertly sites the
impact of intangible resources and non-
traditional management practices as sources
of the company’s success.
Weigh relevant decision-making
factors
Specifically factors important variables
into strategic decision making
Exceeds expectations and conducts an
intricate weighted analysis of the factors
relevant to W.L. Gore’s strategic decisions.
Build a position in support of
recommended strategic action
Presents convincing evidence to back
strategy selection and recommendations
Exceeds expectations and argues the
benefits of speed, social capital, and
balanced controls to maximize
organizational performance.
Deliver conclusions and
recommendations (written, oral,
or discussion)
Uses written report, oral presentation,
and/or team participation to
communicate assessment and proposed
business strategy
Exceeds expectations and delivers insightful
contributions from the assessment that
demonstrate mastery of skills and concepts.
Analysis fully and accurately applies the
resource-based model to W.L. Gore’s
situation.
Analysis excludes some of the elements of
W.L. Gore’s competitive strategy and/or its
fit with the organization’s structure and
control systems.
Analysis includes some of the elements of
W.L. Gore’s competitive strategy and its fit
with the organization’s structure and control
systems.
Analysis completely defines the elements of
W.L. Gore’s competitive strategy and its fit
with the organization’s structure and control
systems.
Analysis fails to apply the resource-based
model to W.L. Gore’s situation.
Analysis applies the resource-based model to
W.L. Gore’s situation.
Convincing evidence to support
recommended strategic action is missing.
Assessment and/or business strategy
recommendations are incomplete.
Discussion and/or conclusions from the
analysis are absent or incomplete.
Significant discussion and conclusions from
the analysis are delivered.
Excellent discussion and strong conclusions
are drawn from the analysis.
Does not accurately and/or fully use the
resource-based model to structure a review
of the competencies that contribute to W.L.
Gore’s success.
Uses the resource-based model to structure a
review of the competencies that contribute to
W.L. Gore’s success.
Fully and accurately uses the resource-based
model to structure a review of the
competencies that contribute to W.L. Gore’s
success.
Situation Analysis
Strategic Options and Decisions
Assessment does not identify the correct
model of above-average returns that
corresponds with W.L. Gore’s situation.
Assessment identifies the correct model of
above-average returns that corresponds with
W.L. Gore’s situation.
Excludes important factors that should be
weighed in the strategic decision-making
process.
Evaluation does not fully discuss the tools
used by the company to enhance the quality
of decisions made at W.L. Gore.
Presents good evidence in support of
recommended strategic proposals.
Significant assessment and business strategy
recommendations are delivered.
Scoring Criteria for Levels of Performance
Assessment identifies and explains the
correct model of above-average returns that
corresponds with W.L. Gore’s situation.
Thoroughly describes important factors that
should be weighed in the strategic decision-
making process.
Presents strong and meaningful evidence in
support of recommended strategic proposals.
Excellent assessment and strong business
strategy recommendations are delivered.
Below Expectations:
Shows no evidence of or significant gaps
in understanding
Meets Expectations:
Demonstrates acceptable level of
understanding and competency
Exceeds Expectations:
Demonstrates high level of
understanding and competency and
makes relevant contributions
Evaluation discusses the tools used by the
company to enhance the quality of decisions
made at W.L. Gore.
Includes important factors that should be
weighed in the strategic decision-making
process.
Analysis fully and accurately discusses the
tools used by the company to enhance the
quality of decisions made at W.L. Gore.
Weight
Evaluator Comments
Total Score