Rubric for Case Notes: Super Selectos: Winning the War Against Multinational Retail Chains
Skill Development
Case Analysis Tasks
Learning Outcomes
Concepts and Analytical Tools
Stellar:
Mastery demonstrated by full
engagement in task, original ideas, and
value-added discoveries
Score
D C B B+ A- AA+
Review and synthesize facts of
the case
Discussion of general environment
Exceeds expectations and successfully
identifies the relevant elements in the
general environment that have an impact on
the company’s strategy selection.
Demonstrate command of
relevant concepts and analytical
tools applicable to the case
Competitor analysis of key industry
rival, Walmart
Exceeds expectations and prepares an
insightful competitor analysis to understand,
interpret, and predict competitor actions.
Evaluate and discuss the
organization’s current situation or
existing industry conditions
SWOT analysis of environmental
factors
Exceeds expectations and concisely
specifies the factors most important to
securing success in the industry.
Identify conclusions that can be
drawn from the analysis
Examine Super Selectos’ strategy and
make recommendations
Exceeds expectations and assesses how
Super Selectos’ strategy stands up against
industry rivalry.
Deliver conclusions (written, oral,
or discussion)
Discussion and communication of
analysis results through written report,
oral presentation, and/or team
participation
Exceeds expectations and delivers insightful
contributions from the analysis that
demonstrate mastery of skills and concepts.
Identify viable strategic options
Proposes strategic measures to sustain
Super Selectos’ competitive advantage
Exceeds expectations and purposefully
addresses the questions.
Weigh relevant decision-making
factors
Specifically factors important variables
into strategic decision making
Exceeds expectations and conducts an
intricate weighted analysis of the factors
relevant to Super Selectos’ strategic
decisions.
Build a position in support of
recommended strategic action
Presents convincing evidence to back
strategy selection and recommendations
Exceeds expectations and proposes an
integrated strategy that sustains the
company‘s competitive advantages and
performance levels.
Deliver conclusions and
recommendations (written, oral,
or discussion)
Uses written report, oral presentation,
and/or team participation to
communicate assessment and proposed
business strategy
Exceeds expectations and delivers insightful
contributions from the assessment that
demonstrate mastery of skills and concepts.
Convincing evidence to support
recommended strategic action is missing.
Assessment and/or business strategy
recommendations are incomplete.
Discussion and/or conclusions from the
analysis are absent or incomplete.
Significant discussion and conclusions from
the analysis are delivered.
Excellent discussion and strong conclusions
are drawn from the analysis.
Establishes a strong set of strategic
proposals for consideration.
Thoroughly describes important factors that
should be weighed in the strategic decision-
making process.
Presents strong and meaningful evidence in
support of recommended strategic proposals.
Excellent assessment and strong business
strategy recommendations are delivered.
Situation Analysis
Strategic Options and Decisions
Excludes important factors that should be
weighed in the strategic decision-making
process.
Presents good evidence in support of
recommended strategic proposals.
Significant assessment and business strategy
recommendations are delivered.
Does not establish adequate strategic
proposals for consideration.
Establishes adequate strategic proposals for
consideration.
Analysis excludes some of the dimensions of
a competitor analysis that are necessary to
reveal potential competitive advantages and
behaviors.
Analysis includes the dimensions of a
competitor analysis necessary to reveal
potential competitive advantages and
behaviors.
Analysis does not adequately identify
insights that improve Super Selectos’
competitiveness or performance.
Analysis identifies insights that improve
Super Selectos’ competitiveness or
performance.
Includes important factors that should be
weighed in the strategic decision-making
process.
Review does not fully examine Super
Selectos’ strategy.
Review describes significant components of
Super Selectos’ strategy and make good
recommendations.
Review provides a comprehensive
description of Super Selectos’ strategy and
make superior recommendations.
Analysis excludes some of the relevant
segments in the general environment that
have an impact on the company’s strategy
selection.
Analysis includes significant segments in the
general environment that have an impact on
the company’s strategy selection.
Analysis thoroughly evaluates the
dimensions of a competitor analysis to reveal
potential competitive advantages and
behaviors.
Analysis thoroughly describes the relevant
segments in the general environment that
have an impact on the company’s strategy
selection.
Scoring Criteria for Levels of Performance
Analysis identifies a strong set of insights
that improve Super Selectos’ competitiveness
or performance.
Below Expectations:
Shows no evidence of or significant gaps
in understanding
Meets Expectations:
Demonstrates acceptable level of
understanding and competency
Exceeds Expectations:
Demonstrates high level of
understanding and competency and
makes relevant contributions
Weight
Evaluator Comments
Total Score