Rubric for Case Study: Starbucks Corporation: The New S-Curve
Skill Development
Case Analysis Tasks
Learning Outcomes
Concepts and Analytical Tools
Stellar:
Mastery demonstrated by full
engagement in task, original ideas, and
value-added discoveries
Score
D C B B+ A- AA+
Review and synthesize facts of
the case
Definition and discussion of Starbucks’
corporate-level strategy
Exceeds expectations and expertly evaluates
the benefits and shortcomings of Starbucks’
diversified portfolio.
Demonstrate command of
relevant concepts and analytical
tools applicable to the case
Comparison and evaluation of
Starbucks’ product development
strategies
Exceeds expectations, acutely pinpointing
the advantages and disadvantages of the
company‘s new product development
strategies.
Evaluate and discuss the
organization’s current situation or
existing industry conditions
Review of Starbucks’ international
strategy
Exceeds expectations and provides an
excellent international strategy
recommendation.
Identify conclusions that can be
drawn from the analysis
Analysis of the strengths and
weaknesses of the company‘s current
strategy
Exceeds expectations and insightfully
explores the potential limitations of the
company‘s current strategy.
Deliver conclusions (written, oral,
or discussion)
Discussion and communication of
analysis results through written report,
oral presentation, and/or team
participation
Exceeds expectations and delivers insightful
contributions from the analysis that
demonstrate mastery of skills and concepts.
Identify viable strategic options
Evaluates the company’s diverse and
growing business portfolio and the
strength of Starbucks’ new strategy
Exceeds expectations and intuitively sites
the inconsistencies of the firm‘s premium
differentiation strategy and ubiquity.
Weigh relevant decision-making
factors
Specifically factors important variables
into strategic decision making
Exceeds expectations and conducts an
intricate weighted analysis of the factors
relevant to Starbucks’ strategic decisions.
Build a position in support of
recommended strategic action
Presents convincing evidence to back
strategy selection and recommendations
Exceeds expectations and conducts an
expert assessment of the ability of the firm’s
strategy to produce sustainable, profitable
growth.
Deliver conclusions and
recommendations (written, oral,
or discussion)
Uses written report, oral presentation,
and/or team participation to
communicate assessment and proposed
business strategy
Exceeds expectations and delivers insightful
contributions from the assessment that
demonstrate mastery of skills and concepts.
Analysis thoroughly assesses the company‘s
acquisition, cooperative, and internal
innovation strategies.
Analysis excludes some of the strengths
and/or weaknesses of the company’s current
strategy.
Analysis includes some of the strengths and
weaknesses of the company’s current
strategy.
Analysis completely determines the strengths
and weaknesses of the company’s current
strategy. .
Analysis fails to compare and/or evaluate the
company‘s product development strategies.
Analysis compares and evaluates the
company‘s product development strategies.
Convincing evidence to support
recommended strategic action is missing.
Assessment and/or business strategy
recommendations are incomplete.
Discussion and/or conclusions from the
analysis are absent or incomplete.
Significant discussion and conclusions from
the analysis are delivered.
Excellent discussion and strong conclusions
are drawn from the analysis.
Does not accurately and/or fully evaluate the
company’s diverse and growing business
portfolio and/or the strength of Starbucks’
new strategy.
Evaluates the company’s diverse and
growing business portfolio and the strength
of Starbucks’ new strategy.
Fully and accurately evaluates the company’s
diverse and growing business portfolio and
the strength of Starbucks’ new strategy.
Situation Analysis
Strategic Options and Decisions
Analysis does not define and/or discuss the
company‘s corporate-level strategy.
Analysis defines and discusses the
company‘s corporate-level strategy.
Excludes important factors that should be
weighed in the strategic decision-making
process.
Analysis does not fully review the scope
and/or performance of the company‘s
international businesses.
Presents good evidence in support of
recommended strategic proposals.
Significant assessment and business strategy
recommendations are delivered.
Scoring Criteria for Levels of Performance
Analysis comprehensively and accurately
defines and discusses the company‘s
corporate-level strategy.
Thoroughly describes important factors that
should be weighed in the strategic decision-
making process.
Presents strong and meaningful evidence in
support of recommended strategic proposals.
Excellent assessment and strong business
strategy recommendations are delivered.
Below Expectations:
Shows no evidence of or significant gaps
in understanding
Meets Expectations:
Demonstrates acceptable level of
understanding and competency
Exceeds Expectations:
Demonstrates high level of
understanding and competency and
makes relevant contributions
Analysis reviews the scope and performance
of the company’s international businesses.
Includes important factors that should be
weighed in the strategic decision-making
process.
Analysis fully and accurately reviews the
scope and performance of the company’s
international businesses.
Weight
Evaluator Comments
Total Score