Rubric for Case Notes: Safaricom: Innovative Telecom Solutions to Empower Kenyans
Skill Development
Case Analysis Tasks
Learning Outcomes
Concepts and Analytical Tools
Stellar:
Mastery demonstrated by full
engagement in task, original ideas, and
value-added discoveries
Score
D C B B+ A- AA+
Review and synthesize facts of
the case
Discussion of general environment
Exceeds expectations and successfully
identifies the relevant elements in the
general environment that have an impact on
the company’s strategy selection.
Demonstrate command of
relevant concepts and analytical
tools applicable to the case
Discussion of the competitive
environment and identify competitors
Exceeds expectations and reveals the scale
differential between Safaricom’s and its
larger rivals.
Evaluate and discuss the
organization’s current situation or
existing industry conditions
Evaluate CEO, Robert Collymore’s
strategic leadership
Exceeds expectations and provides
extensive and appropriate examples to
support the assessment.
Identify conclusions that can be
drawn from the analysis
Describe Safaricom’s next move in
terms of growth and expansion and
make recommendations
Exceeds expectations and assesses how
Safaricom’s strategy stands up against
industry rivalry.
Deliver conclusions (written, oral,
or discussion)
Discussion and communication of
analysis results through written report,
oral presentation, and/or team
participation
Exceeds expectations and delivers insightful
contributions from the analysis that
demonstrate mastery of skills and concepts.
Identify viable strategic options
Proposes strategic measures to sustain
Safaricom’s competitive advantage
Exceeds expectations and purposefully
addresses the questions.
Weigh relevant decision-making
factors
Specifically factors important variables
into strategic decision making
Exceeds expectations and conducts an
intricate weighted analysis of the factors
relevant to Safaricom’s strategic decisions.
Build a position in support of
recommended strategic action
Presents convincing evidence to back
strategy selection and recommendations
Exceeds expectations and proposes an
integrated strategy that sustains the
company‘s competitive advantages and
performance levels.
Deliver conclusions and
recommendations (written, oral,
or discussion)
Uses written report, oral presentation,
and/or team participation to
communicate assessment and proposed
business strategy
Exceeds expectations and delivers insightful
contributions from the assessment that
demonstrate mastery of skills and concepts.
Convincing evidence to support
recommended strategic action is missing.
Assessment and/or business strategy
recommendations are incomplete.
Discussion and/or conclusions from the
analysis are absent or incomplete.
Significant discussion and conclusions from
the analysis are delivered.
Excellent discussion and strong conclusions
are drawn from the analysis.
Establishes a strong set of strategic
proposals for consideration.
Situation Analysis
Strategic Options and Decisions
Excludes important factors that should be
weighed in the strategic decision-making
process.
Presents good evidence in support of
recommended strategic proposals.
Significant assessment and business strategy
recommendations are delivered.
Does not establish adequate strategic
proposals for consideration.
Establishes adequate strategic proposals for
consideration.
Thoroughly describes important factors that
should be weighed in the strategic decision-
making process.
Presents strong and meaningful evidence in
support of recommended strategic proposals.
Excellent assessment and strong business
strategy recommendations are delivered.
Below Expectations:
Shows no evidence of or significant gaps
in understanding
Meets Expectations:
Demonstrates acceptable level of
understanding and competency
Exceeds Expectations:
Demonstrates high level of
understanding and competency and
makes relevant contributions
Includes important factors that should be
weighed in the strategic decision-making
process.
Analysis is an insufficient comparison of the
industry‘s major competitors and/or expose
of the threats posed by Safaricom’s rivals.
Analysis is a sufficient comparison of the
industry‘s major competitors and expose of
the threats posed by Safaricom’s rivals.
Analysis is a strong comparison of the
industry‘s major competitors and expose of
the threats posed by Safaricom’s rivals.
Review does not fully describe Safaricom’s
competitive strategy.
Review describes significant components of
Safaricom’s competitive strategy.
Review provides a comprehensive
description of the competitive strategy used
by Safaricom.
Analysis excludes some of the relevant
segments in the general environment that
have an impact on the company‘s strategy
selection.
Analysis includes significant segments in the
general environment that have an impact on
the company’s strategy selection.
Analysis thoroughly describes the relevant
segments in the general environment that
have an impact on the company‘s strategy
selection.
Evaluation assesses Collymore’s fulfillment
of his strategic leadership responsibilities.
Evaluation fully and accurately assesses
Collymore‘s fulfillment of his strategic
leadership responsibilities.
Evaluation fails to sufficiently assess
Collymore‘s fulfillment of his strategic
leadership responsibilities.
Scoring Criteria for Levels of Performance
Weight
Evaluator Comments
Total Score