Rubric for Case Study: Polaris and Victory: Entering and Growing the Motorcycle Business
Skill Development
Case Analysis Tasks
Learning Outcomes
Concepts and Analytical Tools
Stellar:
Mastery demonstrated by full
engagement in task, original ideas, and
value-added discoveries
Score
D C B B+ A- AA+
Review and synthesize facts of
the case
Review of decision factors for
diversification strategy
Exceeds expectations and prepares an astute
assessment of the favorability of market
entry and timing.
Demonstrate command of
relevant concepts and analytical
tools applicable to the case
Analysis of new product introduction
Exceeds expectations and insightfully
identifies the hitches that existed in Polaris’
market approach.
Evaluate and discuss the
organization’s current situation or
existing industry conditions
Assessment of current market
conditions
Exceeds expectations and closely examines
the competitive realities facing the company
as it moves forward.
Identify conclusions that can be
drawn from the analysis
Strategic planning for new conditions
Exceeds expectations and concisely
specifies the strategic measures required to
overcome existing challenges.
Deliver conclusions (written, oral,
or discussion)
Discussion and communication of
analysis results through written report,
oral presentation, and/or team
participation
Exceeds expectations and delivers insightful
contributions from the analysis that
demonstrate mastery of skills and concepts.
Identify viable strategic options
Identifies strategic measures to improve
performance under new market
conditions
Exceeds expectations and emphasizes the
importance of distribution and marketing
strategies, brand image, synergy, and
expanded product lines to future success.
Weigh relevant decision-making
factors
Specifically factors important variables
into strategic decision making
Exceeds expectations and conducts an
intricate weighted analysis of the factors
relevant to Victory’s strategic decisions.
Build a position in support of
recommended strategic action
Presents convincing evidence to back
strategy selection and recommendations
Exceeds expectations with an integrated
strategy to grow sales, maximize profits and
returns, increase value, and strengthen
Victory’s competitive position.
Deliver conclusions and
recommendations (written, oral,
or discussion)
Uses written report, oral presentation,
and/or team participation to
communicate assessment and proposed
business strategy
Exceeds expectations and delivers insightful
contributions from the assessment that
demonstrate mastery of skills and concepts.
Analysis fully and accurately identifies the
ways that Polaris succeeded and failed in its
introduction of the Victory motorcycle.
Analysis fails to determine how current
industry conditions will affect strategic
decisions being made by the company at this
time.
Analysis determines how current industry
conditions will affect strategic decisions
being made by the company at this time.
Analysis concludes with an excellent
determination of how current industry
conditions will affect strategic decisions
being made by the company at this time.
Analysis does not identify the ways that
Polaris succeeded or failed in its introduction
of the Victory motorcycle.
Analysis identifies the ways that Polaris
succeeded and failed in its introduction of
the Victory motorcycle.
Convincing evidence to support
recommended strategic action is missing.
Assessment and/or business strategy
recommendations are incomplete.
Discussion and/or conclusions from the
analysis are absent or incomplete.
Significant discussion and conclusions from
the analysis are delivered.
Excellent discussion and strong conclusions
are drawn from the analysis.
Does not identify adequate strategic
measures for consideration.
Identifies suitable strategic measures for
consideration.
Identifies a strong set of viable alternatives
for consideration and proposes the best
strategic measures to address Victory’s
competitive needs.
Situation Analysis
Strategic Options and Decisions
Review excludes some of the factors which
influenced Polaris’ decision to enter the
cruiser segment of the motorcycle industry.
Review includes the factors which
influenced Polaris’ decision to enter the
cruiser segment of the motorcycle industry.
Excludes important factors that should be
weighed in the strategic decision-making
process.
Assessment of current market conditions is
incomplete.
Presents good evidence in support of
recommended strategic proposals.
Significant assessment and business strategy
recommendations are delivered.
Scoring Criteria for Levels of Performance
Review exhaustively includes the factors
which influenced Polaris’ market entry
decision.
Thoroughly describes important factors that
should be weighed in the strategic decision-
making process.
Presents strong and meaningful evidence in
support of recommended strategic proposals.
Excellent assessment and strong business
strategy recommendations are delivered.
Below Expectations:
Shows no evidence of or significant gaps
in understanding
Meets Expectations:
Demonstrates acceptable level of
understanding and competency
Exceeds Expectations:
Demonstrates high level of
understanding and competency and
makes relevant contributions
Good assessment of current market
conditions is delivered.
Includes important factors that should be
weighed in the strategic decision-making
process.
Excellent assessment of current market
conditions that provides a strong foundation
for devising a business strategy to meet
organizational objectives.
Weight
Evaluator Comments
Total Score