Rubric for Case Study: The Movie Exhibition Industry: 2015
Skill Development
Case Analysis Tasks
Learning Outcomes
Concepts and Analytical Tools
Stellar:
Mastery demonstrated by full
engagement in task, original ideas, and
value-added discoveries
Score
D C B B+ A- AA+
Review and synthesize facts of
the case
External analysis of trends in the
general environment
Exceeds expectations and indicates critical
opportunities and threats with potential to
affect the success of theater owners.
Demonstrate command of
relevant concepts and analytical
tools applicable to the case
External analysis of competitive forces
in the industry environment
Exceeds expectations and weighs the
competitive forces to provide a reliable
prediction of the intensity of rivalry
anticipated in the industry.
Evaluate and discuss the
organization’s current situation or
existing industry conditions
Competitor analysis of companies with
dominant market share
Exceeds expectations and integrates the
advantages and disadvantages of each of the
competitors’ strategies into the analysis.
Identify conclusions that can be
drawn from the analysis
Evaluation of revenue sources and
major costs associated with theater
operations
Exceeds expectations and emphasizes the
severe constraints of managing an
unprofitable business model.
Deliver conclusions (written, oral,
or discussion)
Discussion and communication of
analysis results through written report,
oral presentation, and/or team
participation
Exceeds expectations and delivers insightful
contributions from the analysis that
demonstrate mastery of skills and concepts.
Determine relevant decision-
making factors
Determines important variables to
factor into strategic decision making
Exceeds expectations and conducts an
appropriate weighted analysis of relevant
factors in strategic decisions facing
exhibitors.
Identify viable strategic options
Introduces innovative solutions to
combat weaknesses in the film
exhibition business model
Exceeds expectations and reveals creative
measures or dramatic actions that could
revitalize the profitability of theater
operations.
Build a position in support of
recommended strategic action
Presents convincing evidence to back
strategy selection and recommendations
Exceeds expectations and proposes an
integrated strategy which reduces the
bargaining power of studios and stimulates
demand for existing facilities.
Deliver conclusions and
recommendations (written, oral,
or discussion)
Uses written report, oral presentation,
and/or team participation to
communicate assessment and proposed
business strategy
Exceeds expectations and delivers insightful
contributions from the assessment that
demonstrate mastery of skills and concepts.
Meets Expectations:
Demonstrates acceptable level of
understanding and competency
Exceeds Expectations:
Demonstrates high level of
understanding and competency and
makes relevant contributions
Significant discussion and conclusions from
the analysis are delivered.
Excellent discussion and strong conclusions
are drawn from the analysis.
Scoring Criteria for Levels of Performance
Below Expectations:
Shows no evidence of or significant gaps
in understanding
Analysis provides a comprehensive and
precise overview of the top competitors’
business situations and approaches.
Financial review does not consider all of the
revenue sources and/or major costs that
impact today’s film exhibitors.
Financial review considers the revenue
sources and major costs that impact today’s
film exhibitors.
Financial review presents a thorough and
detailed accounting of the industry‘s income
structure and discusses its impact on the
financial performance of exhibitors.
Does not provide a sufficient set of
recommended strategies for consideration.
Convincing evidence to support
recommended strategic action is missing.
Assessment and/or business strategy
recommendations are incomplete.
Discussion and/or conclusions from the
analysis are absent or incomplete.
Presents good evidence in support of
recommended strategic proposals.
Significant assessment and business strategy
recommendations are delivered.
Generates a strong set of recommended
strategies for consideration and evaluates the
suitability of standard business-level
strategies.
Presents strong and meaningful evidence in
support of recommended strategic proposals.
Excellent assessment and strong business
strategy recommendations are delivered.
Excludes some of the factors that are
diminishing movie theater profitability from
the strategic decision-making process.
Includes the important factors that are
diminishing movie theater profitability in the
strategic decision-making process.
Comprehensively and accurately weighs the
factors that are diminishing movie theater
profitability into the strategic decision-
making process.
Generates a good set of recommended
strategies for consideration.
Situation Analysis
Strategic Options and Decisions
Analysis fails to identify some of the
external conditions that influence growth and
performance in the film industry.
Analysis identifies the external conditions
that influence growth and performance in the
film industry.
Analysis fully and accurately identifies the
external conditions that influence growth and
performance in the film industry.
Assessment excludes or inaccurately
estimates some of the competitive forces
which have the potential to reduce theater
profitability.
Assessment includes and accurately
estimates the competitive forces which have
the potential to reduce theater profitability.
Assessment accurately estimates the
competitive forces with potential to reduce
theater profitability and determines their
likely effect on competitive rivalry.
Analysis fails to provide a complete
overview of the top competitors’ business
situations and approaches.
Analysis provides a good overview of the top
competitors’ business situations and
approaches.
Evaluator Comments
Total Score