Rubric for Case Study: Luck Companies: Igniting Human Potential
Skill Development
Case Analysis Tasks
Learning Outcomes
Concepts and Analytical Tools
Stellar:
Mastery demonstrated by full
engagement in task, original ideas, and
value-added discoveries
Score
D C B B+ A- AA+
Review and synthesize facts of
the case
Discussion of diversification strategy
Exceeds expectations and emphasizes the
intended benefits of establishing an
diversified portfolio.
Demonstrate command of
relevant concepts and analytical
tools applicable to the case
Comparison of multidivisional
organizational structures
Exceeds expectations and accurately
identifies the form which best fits the needs
of Luck Companies.
Evaluate and discuss the
organization’s current situation or
existing industry conditions
Evaluation of Charles Luck‘s strategic
leadership performance and handling of
unanticipated events
Exceeds expectations and provides
extensive and appropriate examples to
support the assessment.
Identify conclusions that can be
drawn from the analysis
Analysis of 5-year strategy and
objectives, corporate capabilites, and
potential challenges with the company‘s
acquisition strategy
Exceeds expectations and presents excellent
recommendations for overcoming potential
difficulties associated with the acquisition
strategy.
Deliver conclusions (written, oral,
or discussion)
Discussion and communication of
analysis results through written report,
oral presentation, and/or team
participation
Exceeds expectations and delivers insightful
contributions from the analysis that
demonstrate mastery of skills and concepts.
Identify viable strategic options
Addresses strategic issues related to
achieving the company‘s Vision 2020
Exceeds expectations and insightfully
highlights the requirements needed to
pursue the company’s lofty strategic
objectives.
Weigh relevant decision-making
factors
Specifically factors important variables
into strategic decision making
Exceeds expectations and conducts an
intricate weighted analysis of the factors
relevant to Luck Companies’ strategic
decisions.
Build a position in support of
recommended strategic action
Presents convincing evidence to back
strategy selection and recommendations
Exceeds expectations and identifies
solutions to increase the company’s
likelihood of success.
Deliver conclusions and
recommendations (written, oral,
or discussion)
Uses written report, oral presentation,
and/or team participation to
communicate assessment and proposed
business strategy
Exceeds expectations and delivers insightful
contributions from the assessment that
demonstrate mastery of skills and concepts.
Scoring Criteria for Levels of Performance
Discussion accurately defines Luck
Companies’ diversification strategy and
provides an in-depth comparison of the
firm’s separate divisions.
Thoroughly describes important factors that
should be weighed in the strategic decision-
making process.
Presents strong and meaningful evidence in
support of recommended strategic proposals.
Excellent assessment and strong business
strategy recommendations are delivered.
Below Expectations:
Shows no evidence of or significant gaps
in understanding
Meets Expectations:
Demonstrates acceptable level of
understanding and competency
Exceeds Expectations:
Demonstrates high level of
understanding and competency and
makes relevant contributions
Evaluation assesses Luck’s fulfillment of his
strategic leadership responsibilities and his
handling of unexpected events.
Includes important factors that should be
weighed in the strategic decision-making
process.
Evaluation fully and accurately assesses
Luck’s fulfillment of his strategic leadership
responsibilities and his handling of
unexpected events.
Situation Analysis
Strategic Options and Decisions
Discussion does not accurately define Luck
Companies’ diversification strategy and/or
compare the firm’s separate divisions.
Discussion defines Luck Companies’
diversification strategy and compares the
firm’s separate divisions.
Excludes important factors that should be
weighed in the strategic decision-making
process.
Evaluation fails to sufficiently assess Luck’s
fulfillment of his strategic leadership
responsibilities and/or his handling of
unexpected events.
Presents good evidence in support of
recommended strategic proposals.
Significant assessment and business strategy
recommendations are delivered.
Strong comparison of the different forms of
the multidivisional structure for corporate-
level strategies is presented.
Analysis of strategy and firm capabilities is
incomplete and/or identification of execution
challenges is insufficient or missing.
Analysis of strategy and firm capabilities
and identification of execution challenges are
sufficiently delivered.
Analysis of strategy and firm capabilities
and identification of execution challenges are
complete and strong.
Comparison of the different forms of the
multidivisional structure for corporate-level
strategies is incomplete.
Comparison of the different forms of the
multidivisional structure for corporate-level
strategies is delivered.
Convincing evidence to support
recommended strategic action is missing.
Assessment and/or business strategy
recommendations are incomplete.
Discussion and/or conclusions from the
analysis are absent or incomplete.
Significant discussion and conclusions from
the analysis are delivered.
Excellent discussion and strong conclusions
are drawn from the analysis.
Does not sufficiently address key strategic
issues related to achieving the company’s
Vision 2020.
Addresses key strategic issues related to
achieving the company’s Vision 2020.
Thoroughly and effectively addresses key
strategic issues related to achieving the
company‘s Vision 2020.
Weight
Evaluator Comments
Total Score