Rubric for Case Notes: Business Model and Competitive Strategy of IKEA in India
Skill Development
Case Analysis Tasks
Learning Outcomes
Concepts and Analytical Tools
Stellar:
Mastery demonstrated by full
engagement in task, original ideas, and
value-added discoveries
Score
D C B B+ A- AA+
Review and synthesize facts of
the case
Discussion of general environment
Exceeds expectations and successfully
identifies the relevant elements in the
general environment that have an impact on
the company’s strategy selection.
Demonstrate command of
relevant concepts and analytical
tools applicable to the case
Identify IKEA’s intended international
corporate-level strategy in India and
compare it to strategies in other
countries
Exceeds expectations and reveals the scale
differential in strategies between India and
other countries
Evaluate and discuss the
organization’s current situation or
existing industry conditions
Identify IKEA’s choice of international
entry mode
Exceeds expectations and successfully
identifies IKEA‘s international entry mode
and compare the advantages and
disadvantages.
Identify conclusions that can be
drawn from the analysis
Integrate the results of the analysis into
recommendations to maximize
performance in India
Exceeds expectations and delivers insightful
contributions from the analysis that
demonstrate mastery of skills and concepts.
Deliver conclusions (written, oral,
or discussion)
Discussion and communication of
analysis results through written report,
oral presentation, and/or team
participation
Exceeds expectations and delivers insightful
contributions from the analysis that
demonstrate mastery of skills and concepts.
Identify viable strategic options
Identify ways that IKEA can succeed in
India
Exceeds expectations and identifies
challenges of IKEA in India as the company
strives for future success.
Weigh relevant decision-making
factors
Specifically factors important variables
into strategic decision making
Exceeds expectations and conducts an
intricate weighted analysis of the factors
relevant to IKEA’s strategic decisions.
Build a position in support of
recommended strategic action
Presents convincing evidence to back
strategy selection and recommendations
Exceeds expectations and proposes an
integrated strategy that can help IKEA in
India.
Deliver conclusions and
recommendations (written, oral,
or discussion)
Uses written report, oral presentation,
and/or team participation to
communicate assessment and proposed
business strategy
Exceeds expectations and delivers insightful
contributions from the assessment that
demonstrate mastery of skills and concepts.
Convincing evidence to support
recommended strategic action is missing.
Assessment and/or business strategy
recommendations are incomplete.
Discussion and/or conclusions from the
analysis are absent or incomplete.
Significant discussion and conclusions from
the analysis are delivered.
Excellent discussion and strong conclusions
are drawn from the analysis.
Situation Analysis
Strategic Options and Decisions
Excludes important factors that should be
weighed in the strategic decision-making
process.
Presents good evidence in support of
recommended strategic proposals.
Significant assessment and business strategy
recommendations are delivered.
Analysis includes significant segments in the
general environment that have an impact on
the company’s strategy selection.
Scoring Criteria for Levels of Performance
Thoroughly describes important factors that
should be weighed in the strategic decision-
making process.
Presents strong and meaningful evidence in
support of recommended strategic proposals.
Excellent assessment and strong business
strategy recommendations are delivered.
Below Expectations:
Shows no evidence of or significant gaps
in understanding
Meets Expectations:
Demonstrates acceptable level of
understanding and competency
Exceeds Expectations:
Demonstrates high level of
understanding and competency and
makes relevant contributions
Includes important factors that should be
weighed in the strategic decision-making
process.
Analysis is an insufficient comparison of the
international corporate-level strategy in India
and from other countries.
Analysis is a sufficient comparison of the
international corporate-level strategy in India
and from other countries.
Analysis is a strong comparison of the
international corporate-level strategy in India
and from other countries.
Discussion and/or conclusions from the
analysis are absent or incomplete.
Significant discussion and conclusions from
the analysis are delivered.
Excellent discussion and strong conclusions
are drawn from the analysis.
Analysis excludes some of the relevant
segments in the general environment that
have an impact on the company’s strategy
selection.
Analysis thoroughly describes the relevant
segments in the general environment that
have an impact on the company’s strategy
selection.
Analysis identifies IKEA’s international
entry mode and compare the advantages and
disadvantages.
Analysis does not significantly identify
IKEA’s international entry mode.
Analysis properly identifies IKEA’s
international entry mode.
Does not adequately identify the potential
challenges of IKEA in India as the company
strives for future success.
Identifies the potential challenges of IKEA in
India as the company strives for future
success.
Fully and accurately identifies the potential
challenges of IKEA in India as the company
strives for future success.
Weight
Evaluator Comments
Total Score