Rubric for Case Study: Fisk Alloy Wire, Inc. and Percon
Skill Development
Case Analysis Tasks
Learning Outcomes
Concepts and Analytical Tools
Stellar:
Mastery demonstrated by full
engagement in task, original ideas, and
value-added discoveries
Score
D C B B+ A- AA+
Review and synthesize facts of
the case
Description of copper wire industry and
Fisk Alloy Wire Inc.’s position within
the industry
Exceeds expectations and demonstrates an
in-depth knowledge of the tools used by the
company to shape its strategic perspective.
Demonstrate command of
relevant concepts and analytical
tools applicable to the case
Assessment of Fisk Alloy Wire, Inc.’s
acquisition strategy
Exceeds expectations and perceptively
identifies the limitations of Fisk’s
acquisition experience for the purpose of
driving future growth.
Evaluate and discuss the
organization’s current situation or
existing industry conditions
Evaluation of the market opportunities
available to the company
Exceeds expectations and artfully aligns
strategic objectives with the most promising
market opportunities.
Identify conclusions that can be
drawn from the analysis
Interpretation of Fisk Alloy Wire, Inc.’s
strategic options and identification of
the key strategic issues facing the
company
Exceeds expectations and presents an
excellent strategic plan based on an
exhaustive analysis of the situation.
Deliver conclusions (written, oral,
or discussion)
Discussion and communication of
analysis results through written report,
oral presentation, and/or team
participation
Exceeds expectations and delivers insightful
contributions from the analysis that
demonstrate mastery of skills and concepts.
Identify viable strategic options
Demonstrates an understanding of
emerging environmental conditions and
their role in the formulation of Fisk’s
growth strategy
Exceeds expectations and expertly
formulates a growth strategy based on core
competencies aligned with ideal market
opportunities.
Weigh relevant decision-making
factors
Specifically factors important variables
into strategic decision making
Exceeds expectations and conducts an
intricate weighted analysis of the factors
relevant to Fisk Alloy Wire, Inc.’s strategic
decisions.
Build a position in support of
recommended strategic action
Presents convincing evidence to back
strategy selection and recommendations
Exceeds expectations and presents
outstanding solutions to address the key
strategic issues facing the company.
Deliver conclusions and
recommendations (written, oral,
or discussion)
Uses written report, oral presentation,
and/or team participation to
communicate assessment and proposed
business strategy
Exceeds expectations and delivers insightful
contributions from the assessment that
demonstrate mastery of skills and concepts.
Assessment fully and accurately describes
the company’s acquisition of Strandflex and
how it aligns with Fisk’s overall strategic
plans.
Analysis is not adequately interpreted, and/or
key strategic issues are not adequately
identified.
Analysis is adequately interpreted, and key
strategic issues are adequately identified.
Analysis is thoughtfully interpreted, and
statement of key strategic issues is thorough.
Assessment fails to describe the company‘s
acquisition of Strandflex and/or how it aligns
with Fisk’s overall strategic plans.
Assessment describes the company‘s
acquisition of Strandflex and how it aligns
with Fisk’s overall strategic plans.
Convincing evidence to support
recommended strategic action is missing.
Assessment and/or business strategy
recommendations are incomplete.
Discussion and/or conclusions from the
analysis are absent or incomplete.
Significant discussion and conclusions from
the analysis are delivered.
Excellent discussion and strong conclusions
are drawn from the analysis.
Does not sufficiently demonstrate an
understanding of emerging environmental
conditions and/or their role in the
formulation of the company‘s growth
strategy.
Demonstrates an understanding of emerging
environmental conditions and their role in
the formulation of the company’s growth
strategy.
Demonstrates a strong understanding of
emerging environmental conditions and their
role in the formulation of the company’s
growth strategy.
Situation Analysis
Strategic Options and Decisions
Description of the copper wire industry
and/or the company’s position in the industry
is incomplete and/or inaccurate.
Description of the copper wire industry and
the company’s position in the industry is
mostly complete and accurate.
Excludes important factors that should be
weighed in the strategic decision-making
process.
Evaluation does not sufficiently identify the
market opportunities available to the
company and/or explore the potential for
each of them.
Presents good evidence in support of
recommended strategic proposals.
Significant assessment and business strategy
recommendations are delivered.
Scoring Criteria for Levels of Performance
Description of the copper wire industry and
the company’s position in the industry is
comprehensive and highly accurate.
Thoroughly describes important factors that
should be weighed in the strategic decision-
making process.
Presents strong and meaningful evidence in
support of recommended strategic proposals.
Excellent assessment and strong business
strategy recommendations are delivered.
Below Expectations:
Shows no evidence of or significant gaps
in understanding
Meets Expectations:
Demonstrates acceptable level of
understanding and competency
Exceeds Expectations:
Demonstrates high level of
understanding and competency and
makes relevant contributions
Evaluation sufficiently identifies the market
opportunities available to the company and
explores the potential for each of them.
Includes important factors that should be
weighed in the strategic decision-making
process.
Evaluation fully and accurately identifies the
market opportunities available to the
company and exhaustively explores the
potential for each of them.
Weight
Evaluator Comments
Total Score