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Cost Leadership Strategy: Competitors
• Due to cost leader’s
©2017 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as
permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 4–21
Rivalry with Existing
Competitors
Cost Leadership Strategy: Buyers
• Can mitigate buyers’
power by:
©2017 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as
permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 4–22
Bargaining Power
of Buyers
Cost Leadership Strategy: Suppliers
•Can mitigate
suppliers’ power by:
©2017 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as
permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 4–23
Bargaining Power
of Suppliers
Cost Leadership Strategy: New Entrants
•Can frighten off new
entrants due to:
power of
buyers
substitute
products
The Threat of
Potential Entrants
Cost Leadership Strategy: Substitutes
•Cost leader is well
positioned to:
potential substitutes.
Product
Substitutes
Cost Leadership Strategy (cont’d)
•Competitive Risks
Differentiation Strategy
How to Obtain a
Differentiation Advantage
Control
Cost Drivers if
needed
Reconfigure
Value Chain to
maximize
Value-Creating Activities and Differentiation
©2017 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as
Value-Creating Activities and Differentiation
•Highly developed MIS
•Emphasis on quality
•Delivery of products
•High quality replacement
parts
•Personal relationships
Differentiation Strategy: Competitors
•Defends against
Rivalry with
Differentiation Strategy: Buyers
• Can mitigate buyers’
Bargaining Power
©2017 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as
Bargaining
power of
buyers
Threat of
substitute
products
Differentiation Strategy: Suppliers
• Can mitigate suppliers’
power by:
Bargaining Power
of Suppliers
©2017 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as
buyers
products