Resources, Capabilities and Core
Competencies
•value
•rarity
•non-substitutability
3–21
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permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.
Resources
•Tangible
•Intangible
Capabilities
Resources, Capabilities and Core
Competencies
Core Competencies
•Resources and capabilities
that are the sources of a
Competitive
Resources, Capabilities and Core
Competencies
compared to competitors.
•activities through which the
goods or services over a
long period of time.
3–23
©2017 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as
permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.
Resources
•Tangible
•Intangible
Capabilities
Building Core Competencies
•rare capabilities
•costly to imitate
•non-substitutable
3–24
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permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.
•Valuable
•Rare
•Costly to imitate
•Nonsubstitutable
Sustainable
Advantages
The Four Criteria of Sustainable Advantage
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Building Sustainable Competitive Advantage
opportunities.
•Rare capabilities
many others.
3–26
©2017 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as
permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.
•Valuable
•Rare
•Costly to imitate
•Non-substitutable
Advantages
•Costly-to-Imitate
Capabilities
Sustainable
Building Sustainable Competitive Advantage
Building Sustainable Competitive Advantage
•Non-substitutable
Capabilities
model
©2017 Cengage Learning. All rights reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as
Sustainable
Competitive
•Valuable
•Rare
•Costly to imitate
•Non-substitutable
Outcomes from Combinations
of the Four Criteria
Competitive
Performance
Criteria for Sustainable Advantage
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Value Chain Analysis
•Value Chain Analysis:
Value Chain Analysis (cont’d)
•Primary Activities:
•Support Activities:
Value Chain Analysis (cont’d)
•Value Chain shows how a product moves from
the raw-material stage to the final customer.
A Model of the Value Chain
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