Rubric for Case Notes: Carlsberg in Emerging Markets
Skill Development
Case Analysis Tasks
Learning Outcomes
Concepts and Analytical Tools
Stellar:
Mastery demonstrated by full
engagement in task, original ideas, and
value-added discoveries
Score
D C B B+ A- AA+
Review and synthesize facts of
the case
Conduct an industry environment
analysis
Exceeds expectations and successfully
identifies the factors in the industry
environment analysis that have an impact on
the company’s future.
Demonstrate command of
relevant concepts and analytical
tools applicable to the case
Identify the reasons for Carlsberg A/S’
M&As
Exceeds expectations and reveals the
identification of the reasons for Carlsberg
A/S’ M&As.
Evaluate and discuss the
organization’s current situation or
existing industry conditions
Describe Carlsberg A/S’ international
corporate-level strategy
Exceeds expectations and manipulates
available options to suggest future
positioning for the company
Identify conclusions that can be
drawn from the analysis
Summarize findings and propose
recommendations that could improve
Carlsberg A/S’ market performance in
the industry
Exceeds expectations and assesses how the
company‘s strategy stands up against
industry rivalry and offers excellent
recommendations.
Deliver conclusions (written, oral,
or discussion)
Discussion and communication of
analysis results through written report,
oral presentation, and/or team
participation
Exceeds expectations and delivers insightful
contributions from the analysis that
demonstrate mastery of skills and concepts.
Identify viable strategic options
Identify ways that Carlsberg A/S can be
successful in emerging market
Exceeds expectations and emphasizes the
potential impact that the speed of decision-
making can have on the company‘s future
competitiveness.
Weigh relevant decision-making
factors
Specifically factors important variables
into strategic decision making
Exceeds expectations and conducts an
intricate weighted analysis of the factors
relevant to Carlsberg A/S’ strategic
decisions.
Build a position in support of
recommended strategic action
Presents convincing evidence to back
strategy selection and recommendations
Exceeds expectations and proposes an
integrated strategy that can help Carlsberg
A/S gain market share in emerging markets
Deliver conclusions and
recommendations (written, oral,
or discussion)
Uses written report, oral presentation,
and/or team participation to
communicate assessment and proposed
business strategy
Exceeds expectations and delivers insightful
contributions from the assessment that
demonstrate mastery of skills and concepts.
Analysis describes Carlsberg A/S’
international corporate-level strategy and
suggests future positioning for the company.
Analysis does not significantly describe
Carlsberg A/S’ international corporate-level
strategy.
Analysis describes Carlsberg A/S’
international corporate-level strategy.
Does not adequately identify the potential
advantages and/or disadvantages of
Carlsberg A/S as the company strives for
future success.
Identifies the potential advantages and
disadvantages of Carlsberg A/S as the
company strives for future success.
Fully and accurately identifies the potential
advantages and disadvantages of Carlsberg
A/S as the company strives for future
success.
Scoring Criteria for Levels of Performance
Thoroughly describes important factors that
should be weighed in the strategic decision-
making process.
Presents strong and meaningful evidence in
support of recommended strategic proposals.
Excellent assessment and strong business
strategy recommendations are delivered.
Below Expectations:
Shows no evidence of or significant gaps
in understanding
Meets Expectations:
Demonstrates acceptable level of
understanding and competency
Exceeds Expectations:
Demonstrates high level of
understanding and competency and
makes relevant contributions
Includes important factors that should be
weighed in the strategic decision-making
process.
Analysis is an insufficient identification of
the reasons for Carlsberg A/S’ M&As.
Analysis is a sufficient identification of the
reasons for Carlsberg A/S’ M&As.
Analysis is a strong identification of the
reasons for Carlsberg A/S’ M&As.
Review does not fully describe the
company‘s competitive strategy and fails to
offer doable recommendations.
Review describes significant components of
the company’s competitive strategy offers
some recommendations.
Review provides a comprehensive
description of the competitive strategy used
by the company and offers good
recommendations.
Analysis excludes some of the relevant
factors in the industry environment analysis
that have an impact on the company‘s future.
Analysis thoroughly describes the relevant
factors in the industry environment analysis
that have an impact on the company‘s future.
Situation Analysis
Strategic Options and Decisions
Excludes important factors that should be
weighed in the strategic decision-making
process.
Presents good evidence in support of
recommended strategic proposals.
Significant assessment and business strategy
recommendations are delivered.
Analysis includes sufficient factors in the
industry environment analysis that have an
impact on the company’s future.
Convincing evidence to support
recommended strategic action is missing.
Assessment and/or business strategy
recommendations are incomplete.
Discussion and/or conclusions from the
analysis are absent or incomplete.
Significant discussion and conclusions from
the analysis are delivered.
Excellent discussion and strong conclusions
are drawn from the analysis.
Weight
Evaluator Comments
Total Score