American Express Consolidated Financial Highlights
(In millions, except per-share amounts, percentages, and employees.)
2010 2011 % INC/DEC
Total Revenues Net of Interest Expense $27,582 $29,962 9%
Net Income $4,057 $4,935 22%
Return on Average Equity 27.50% 27.70% 1%
Total Assets $146,689 $153,337 5%
Book Value per Share $13.56 $16.15 19%
Number of Employees 51,000 62,500 23%
Purchase Volume on U.S. General-Purpose Cards by Type
Brand 2001 2006 2011
Prepaid 1% 1% 3%
Debit 25% 35% 44%
Credit 74% 64% 53%
Total Market Share 100% 100% 100%
Value of Prepaid versus Credit Card Customer
Prepaid Customers Credit Card Customers
Sources of Revenue Sources of Costs Sources of Revenue Sources of Costs
Discount revenue 2.40% Operating expense 6.00% Discount revenue 2.40% Operating expense 11.00%
Float revenue 4.80% Acquisition costs $7.00 Annual fee $75.00 Acquisition costs $80.00
Fee revenue Other services Rate revenue Loan loss provision 2.70%
Initial
activation/purchase fee
$3.95 Fraud expense 1.00%
Regular rate on
purchases
17.60% Benefits
Monthly usage fees $1.00 Cash advances 21.00% Travel insurance 1.25%
Direct deposit/cash
reload
$0.00 Balance transfer rate 15.60% Credit insurance 1.00%
ATM fees (in
network) $0.00 Fee revenue Fraud insurance 0.76%
ATM fees (out of
network)
$2.00 Late payment fees $35 Rebates 1.00%
Foreign transaction
fees
2.70% Overlimit fees $25 Miles 1.00%
Cash advance fees $5.00 Cash back 1.00%
Minimum finance
charges
$4.00
Foreign transaction
fees
2.70%