00. After time expires, have students exchange papers with other members of the class and score each
other’s work. Settle any disputes about the legitimacy of names. Students should keep their scores
for use later in the exercise.
Part 2: Divide the class, as evenly as possible, into groups of five to ten people. Instruct each group to
follow the procedure given in Part 1, writing the letters of the alphabet down the left side of a sheet of
paper, but this time in reverse order: Z–A. Dictate a new set of letters for the second column. The time
limit and scoring procedure are the same. The only difference is that the groups will generate the names.
Part 3: Each team identifies the group member who came up with the most names. Create a new group of
these “best” students. Then all groups repeat Part 2, but this time the letters from the reading will be in the
first column and the alphabet letters will be in the second column.
Part 4: Each team calculates the average individual score of its members on Part 1 and compares it with
the team score from Parts 2 and 3. Write the groups’ average individual scores and the team scores for
each group on the board.
Pfeiffer, an imprint of Jossey-Bass, Inc., Publishers. Reprinted by permission of John Wiley & Sons, Inc.
Follow-Up Questions
1. Are there differences in the average individual scores and the team scores? What are the
reasons for the differences, if any?
Students probably will find that team scores are higher than individual scores. Research suggests that
2. Although the team scores in this exercise usually are higher than the average individual scores,
under what conditions might individual averages exceed group scores?
Individual average scores might exceed group scores when there is a problem in group dynamics. As
depicted in Figure 9.2, the initial stage of group development may reflect poor group performance
VIDEO EXERCISE
Evo Teamwork
Summary: For years Evo has supported athletic teams, but only recently did the Seattle-based e-
commerce company launch a formal work team. The new group, which is comprised of a photographer,
designer, and copywriter, is responsible for producing Evo’s magazine ads, promotions, and website
content. To help the members learn to work together, Nathan Decker, director of e-commerce, became the
team leader. As a skilled negotiator, Decker makes sure his talented trio steers clear of dysfunction and
delivers the goods. Due to Decker’s leadership and skillful negotiation of conflicts, members of the
creative services team are learning how to communicate in ways never before possible.