As of now, both I myself and this company are committed to
participative management. Those of you who do not undertake the
application of participative-management principles in your departments
will find it very difficult to remain with a forward-looking company like
A.Q. Fixx.
Task: Divide the class into groups of four to seven people. Each member of the group will pretend to be
a manager at A.Q. Fixx, and your group of “managers” will discuss each of the following issues. Be
prepared to discuss the group’s thinking on each issue, even if the group doesn’t reach a consensus.
1. What are the chances that Mr. Fixx’s e-mail will spur effective participative management at
the company? Are the odds better or worse than 50/50?
2. How has each individual manager responded to the e-mail? Is your response consistent with
that of most group members, or do you find yourself taking a stance that’s different, even if
only slightly so? If you’ve taken a different stance, do you think it’s worthwhile trying to
convince the group to come around to your way of thinking? Why or why not?
3. What is the group’s opinion of Mr. Fixx’s approach to implementing participative
management at the company? If you don’t regard his approach as the best way of
implementing participative practices – or his e-mail as the best means of introducing the
subject – discuss some ways in which he could have improved his approach.
VIDEO EXERCISE
Flight 001
Summary: Until the late 1990s, Brad John and John Sencion worked in different areas of New York’s
fashion industry. During a flight from New York to Paris in 1998, the weary travelers came up with an
idea for a one-stop travel shop targeted at fashion-forward globetrotters like themselves. They called it
Flight 001 and began selling guidebooks, cosmetics, laptop bags, luggage, electronic gadgets, passport
covers, and other consumer products. Now, Flight 001 is one of the most exciting businesses in the
industry.
In addition to selling useful travel merchandise, the New York-based retailer offers a unique shopping
experience: Flight 001 stores resemble airplane fuselages tricked out with retro airport décor and
accessories. In the years to come, the founders expect to be in every major city in the United States,
Europe, and Asia.
Co-founder Brad John is determined to make Flight 001 the international authority on travel, but
ambitious plans will require changes to the company’s staffing, merchandising, and financial planning.
With all the talk about expansion and new product lines, it will be increasingly important that Flight 001
not become distracted from what makes it special in the first place: location, design, and an impeccable
product line.
1. Can you describe Brad’s motivation in terms of the goal-setting theory of motivation?
Brad’s goal making Flight 001 the international authority on travel is ambitious and a difficult goal to