Griffin/Phillips/Gully
Learning Objective: Explain why emotions are important to organizations.
Task: In teams, students role-play a particular emotion. Students identify each team’s role by reading the
description below:
Role 1: Grouchy, negative affect
Role 2: Calm
Role 3: Happy, positive affect
Role 4: Calm
For the next few minutes, each team discusses possible slogans for the field of organizational behavior
and identifies its favorite idea. When your instructor tells you, your role will change to the following:
Role 1: Calm
Role 2: Happy, positive affect
Role 3: Calm
Role 4: Grouchy, negative affect
Teams spend the next few minutes discussing the best ways for the manager of a local McDonald’s
restaurant to improve employees’ job engagement and decide on three ideas.
Questions:
1. Did your emotion influence your own performance or behavior in your team?
2. Did any emotional contagion occur in your team? If so, was the positive (happy) or negative (grouchy)
emotion more contagious? Why do you think this was so?
3. What could a leader do to effectively manage a team’s emotion? Is it worth trying?
VIDEO EXERCISE
Recycline Preserve: Strategy and the Partnership Advantage
Summary: Recycline began in 1996 when founder Eric Hudson designed an innovative toothbrush out
of all-recycled material. Today, Recycline’s eco-friendly product line, Preserve, includes a range of
personal care items, tableware, and kitchen goods. In 2007, Whole Foods and Recycline launched a line
of kitchenware products that included colanders, cutting boards, mixing bowls, and storage containers.
Through its various partnerships, Recycline was able to take an untested product and sell it at the nation’s
largest and most respected natural foods store. Whole Foods in turn used its experience and resources to
ensure the product sold well.
1. What roles do attitudes, values, and emotions play at a firm like Recycline? What role do your
existing attitudes about recycling affect how you see a company like Recycline?
2. What is your perception of CEO Eric Hudson? On what do you base your perception? What is
the public’s perception of green products according to marketing Director C.A. Webb? Why do
some people have that perception, and what can Recycline do to change it?
Different people will often perceive a person or situation differently, both in what they selectively