Griffin/Phillips/Gully
4. Accommodators: rely mainly on active experimentation and concrete experience, and
focus on risk taking, opportunity seeking, and action. Accommodators tend to deal with
people easily and specialize in action-oriented jobs, such as marketing and sales.
There are many differences in how styles are conceptualized, and there have been numerous
criticisms of Kolb’s measures and the underlying theory.
These measures are subject to a variety of statistical and inferential problems, and many show
low reliability.
Most of the research has also focused on children—less work has focused on how the styles
influence adult learning.
Despite these limitations, evidence suggests that cognitive and learning styles may be important
for understanding human behavior and performance in a variety of contexts.
C. Learning Style Orientations
Finally, Annette Towler and Robert Dipboye102 developed a learning style orientation measure
to address some of the limitations of the Kolb inventory and identify key styles and preferences
for learning.
They identified five key factors:
1. Discovery learning: an inclination for exploration during learning. Discovery learners
prefer subjective assessments, interactional activities, informational methods, and active-
reflective activities.
2. Experiential learning: a desire for hands-on approaches to instruction. Experiential
learning is positively related to a preference for action activities.
3. Observational learning: a preference for external stimuli such as demonstrations and
diagrams to help facilitate learning. Observational learning is positively related to
preference for informational methods and active-reflective methods.
4. Structured learning: a preference for processing strategies such as taking notes, writing
down task steps, and so forth. Structured learning is related to preferences for subjective
assessments.
5. Group learning: a preference to work with others while learning. Group learning is related
to preferences for action and interactional learning.
Summary and Application
Understanding individuals in organizations is important for all managers. A basic framework for
facilitating this understanding is the psychological contract—people’s expectations regarding what they
will contribute to the organization and what they will get in return. Organizations strive to achieve an
optimal person-job fit, but this process is complicated by the existence of individual differences.
Personalities are the relatively stable sets of psychological and behavioral attributes that distinguish one
person from another. The Big Five personality traits are agreeableness, conscientiousness, neuroticism,
extraversion, and openness. Myers-Briggs dimensions and emotional intelligence also offer insights into
personalities in organizations. Other important traits are locus of control, self-efficacy, self-esteem,
authoritarianism, Machiavellianism, tolerance for risk and ambiguity, Type A and Type B traits, and
tendencies to bully. The role of the situation is also important. Learning styles, or individual differences
and preferences in how we process information when problem solving, learning, or engaging in similar