Griffin/Phillips/Gully
Summary: Black Diamond Equipment specializes in climbing and skiing equipment. The global
company looks for employees who share the company’s attitude, values, and passion toward outdoor
sports and ethical values. Black Diamond also promotes fair labor practices, sustainability, and low
environmental impact.
Task: As a class, watch “Black Diamond Equipment” and then individually consider the following
questions. After you have come up with your own ideas, form groups of four to five people and discuss
your insights. Be sure to nominate someone to serve as a spokesperson to share your ideas with the class.
1. How does Black Diamond integrate social responsibility into its culture?
The founders of Black Diamond began a culture of respect for people and the earth early in the
process of beginning the business. Social responsibility is fully integrated into Black Diamond’s
2. How does the global nature of the company and its markets influence how it thinks about
employee diversity?
Black Diamond naturally has to take a global view of its market in order to have a viable market size.
Selling to customers in one country would not be enough, Black Diamond needs that conglomerate
3. How would you describe Black Diamond’s ethics in terms of how it treats its employees at the
company’s factory partners in Vietnam, China, and Bangladesh? Do you think that it is
appropriate for firms like Black Diamond to scrutinize its partner factories like this? Why or
why not?
Black Diamond holds high ethical standards for the treatment of its employees in the company’s
factory partners. Black Diamond runs a certification program for these factories who must pass
Now What?
Imagine trying to write a project status report for Happy Time Toys with three other team members when
an older team member tries to take the project over, believing that you’re too inexperienced to do a good
job. What do you say or do? Go to this chapter’s “Now What?” video, watch the challenge video, and
choose a response. Be sure to also view the outcomes of the two responses you didn’t choose.