Chapter 13: Strategizing, Structuring, and Learning Around The World
12. After reviewing PengAtlas Map 2.1, in your opinion, how do you explain why most of
the top ten exporters are also among the top ten importers?
In order to export outputs, firms may need to import inputs. Also, as trade theory
13. After comparing PengAtlas Map 2.1 and 2.2, in your opinion, why are most of the ten on
2.1 also on 2.2?
Although we may distinguish output in terms of physical products and services, often one
CRITICAL DISCUSSION QUESTIONS AND ANSWERS
1. In this age of globalization, some gurus argue that all industries are becoming global and
that all firms need to adopt a global standardization strategy. Do you agree? Why or why
not?
Answers may vary but even if all firms need a global strategy, that does not mean that the
2. ON ETHICS: You are the manager of the best-performing subsidiary in an MNE.
Because bonuses are tied to subsidiary performance, your bonus is the highest among
managers of all subsidiaries. Now headquarters is organizing managers from other
subsidiaries to visit and learn from your subsidiary. You are worried that if performance
at other subsidiaries improves, then your subsidiary will no longer be a star unit and your
bonus will go down. What are you going to do?
This is a question in which the answer is not as important as the thought process and the
3. ON ETHICS: You are a Peruvian national who serves as head of the Brazilian subsidiary
of a large US multinational. While Brazil is theoretically attractive, the going has been
tough and chances for becoming profitable in the next five years are not great.
Headquarters has asked for your recommendation on whether to increase or decrease
investment in Brazil. If a decision to cut investment in Brazil is indeed made, it is
possible to focus on other Latin American countries, such as Peru. Since your parents are
aging, you personally would be interested in leading operations in Peru so that you can be
closer to them. What would be your recommendation?
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