Chapter 10: Understanding A Firm’s Financial Statements
(3) Understand how the changes in a firm’s balance sheets have implications for
its cash flows.
(a) A decrease in an asset is a source of cash
(b) An increase in an asset is a use of cash
(c) An increase in liabilities or equity is a source of cash
(d) A decrease in liabilities or equity is a use of cash
(4) Use every change in the company’s balance sheets, with two exceptions:
(a) Ignore accumulated depreciation and net fixed assets
(b) Ignore the change in retained earnings since it equals net profits and
dividends paid
vi)
5) Evaluating a Firm’s Financial Performance
LO5: Analyze the financial statements using ratios to see more clearly how
decisions affect a firm’s financial performance.
i) An entrepreneurs decisions play out in primarily four areas:
(1) Firm’s ability to pay its debt as it comes due
(2) Company’s profitability from assets
(3) Amount of debt the business is using
(4) Rate of return earned by the owners on their equity investment
a) Liquidity (Ability to Pay Its Debt)
i) Liquidity – the degree to which a firm has working capital available to meet
maturing debt obligations
ii) Current ratio – a measure of a company’s relative liquidity, determined by
dividing current assets by current liabilities
b) Profitability on Its Assets
i) Return on assets – a measure of a firm’s profitability relative to the amount of its
assets, determined by dividing operating profits by total assets
ii) Operating profit margin – a measure of how well a firm is controlling its costs of
goods sold and operating expenses relative to sales, determined by dividing
operating profits by sales
(1) Total asset turnover – a measure of how efficiently a firm is using its assets
to generate sales, calculated by dividing sales by total assets
c) Use of Debt Financing
i) Debt ratio is a measure of what percentage of a firm’s assets is financed by debt,
determined by dividing total debt by total assets
d) Return on Owners’ Equity
i) Return on equity – a measure of the rate of return owners receive on their equity
investment, calculated by dividing net profits by ownership equity
ii) Financial leverage – the impact (positive or negative) of financing with debt
rather than with equity.
iii) A firm with a high (low) return on assets will have a high (low) return on equity
iv) As a firm’s debt ratio increases, return on equity will increase if the return on
assets is greater than the interest rate paid on any debt, but return on equity will
decrease if the return on assets is less than the interest rate