Instructor’s Manual for Leadership: Theory, Application, Skill Development, 6e 81
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WORK APPLICATION 5-8
Write a one-minute self-sell to achieve your networking goal from Work
Application 7.
C. Develop Your Network (Slide 5-32 and Slide 5-33 holds a Discussion Question)
Begin with who you know. Everyone can create a written network list of about 200 people consisting of
professional and personal contacts. Address books and rolodexes are written network lists, but you need to
continually develop them. More and more, online networking is leading to employment.
Professional contacts include colleagues (past and present), professional organizations, alumni associations,
vendors, suppliers, managers, mentors, and many other professional acquaintances.
On a personal level, your network includes family, neighbors, friends, religious groups, and other personal
service providers. Compose a list of your network using the above categories, and continually update and add to
your list with referrals from others.
Now expand your list to people you don’t know. Where should you go to develop your network? Anywhere
people gather. To be more specific, get more involved with professional associations. Many have special
student memberships and some even have college chapters. If you really want to develop your career reputation,
become a leader in your associations not just a member. Volunteer to be on committees and boards, to give
presentations, and so on.
Other opportunities to network with people you don’t know include the Chamber of Commerce, college alumni
clubs/reunions, civic organizations, courses of any type, trade shows and career fairs, charity, community
groups, charities and religious groups, and social clubs.
Another important point is to work at developing your ability to remember people by name. If you want to
impress people you never met or hardly know, call them by their name. Ask others who they are, then go up and
call them by name and introduce yourself with your one-minute sell. When you are introduced to people, call
them by name during the conversation two or three times.
If you think the person can help you, don’t stop with casual conversation; make an appointment at a later time
for a phone conversation, personal meeting, coffee, or lunch. Get their business cards to add to your network
list, and give your business card and/or resume when appropriate.
D. Conduct Networking Interviews (Slide 5-34)
Based on your goal, use your network list of people to set up a networking interview to meet your goal.
The interviewing steps are:
Step 1. Establish Rapport: Provide a brief introduction and thank the contact for his or her time. Clearly
state the purpose of the meeting; be clear that you are not asking for a job. Don’t start selling
yourself; project an interest in the other person.
Step 2. Deliver Your One-Minute Self-Sell: Even if the person has already heard it, say it again. This
enables you to quickly summarize your background and career direction.
Step 3. Ask Prepared Questions: Do your homework before the meeting and compose a series of
questions to ask during the interview. Your questions should vary depending on your goal, the
contact, and how he or she may help you with your job search.
Sample questions include:
What do you think of my qualifications for this field?
With your knowledge of the industry, what career opportunities do you see in the future?
What advice do you have for me as I begin/advance in my career?
If you were exploring this field, who else would you talk with?
During the interview, if the interviewee mentions anything that could hinder your search,
ask how such obstacles could be overcome.