38 Instructor’s Manual for Leadership: Theory, Application, Skill Development, 6e
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Like traits, motives cannot be observed; but you can observe behavior and infer what the person’s motive is
(attribution theory).
C. An Overview of Three Major Classifications of Motivation Theories (Slide 20, also Exhibit 3.6)
There is no single, universally accepted theory of how to motivate people, or how to classify the theories. In the
following sections, you will learn about content motivation theories, process motivation theories, and
reinforcement theory.
See Exhibit 3.6 for this classification, which is commonly used, with a listing of major motivation theories you
will learn.
V. CONTENT MOTIVATION THEORIES (Slide 21)
LO 3-4. Discuss similarities and differences among the three content motivation theories.
Similarities among the content motivation theories include their focus on identifying and understanding
employee needs. The theories identify similar needs, but are different in the way they classify the needs.
Hierarchy of needs theory includes physiological, safety, belongingness, esteem, and self-actualization
needs. Two-factor theory includes motivators and maintenance factors. Acquired needs theory includes
achievement, power, and affiliation needs and includes no lower-level needs, as the other two theories do.
Content motivation theories focus on explaining and predicting behavior based on people’s needs. The primary
reason people do what they do is to meet their needs or wants—to be satisfied.
A. Hierarchy of Needs Theory (Slide 22)
In the 1940s, Abraham Maslow developed his hierarchy of needs theory, which is based on four major
assumptions:
(1) Only unmet needs motivate.
(2) People’s needs are arranged in order of importance (hierarchy) going from basic to complex needs.
(3) People will not be motivated to satisfy a higher-level need unless the lower-level need(s) has been at least
minimally satisfied.
(4) Maslow assumed that people have five classifications of needs, which are presented here in hierarchical
order from low to high level of need.
1. Hierarchy of Needs (Slide 23)
The hierarchy of needs theory proposes that people are motivated through five levels of needs—
physiological, safety, belongingness, esteem, and self-actualization.
a. Physiological needs: These are people’s primary or basic needs: air, food, shelter, sex, and relief from
or avoidance of pain.
b. Safety needs: Once the physiological needs are met, the individual is concerned with safety and
security.
c. Belongingness needs: After establishing safety, people look for love, friendship, acceptance, and
affection. Belongingness is also called social needs.
d. Esteem needs: After the social needs are met, the individual focuses on ego, status, self-respect,
recognition for accomplishments, and a feeling of self-confidence and prestige.
e. Self-actualization needs: The highest level of need is to develop one’s full potential. To do so, one
seeks growth, achievement, and advancement.
Maslow’s work was criticized because it did not take into consideration that people can be at different
levels of needs based on different aspects of their lives. Nor did he mention that people can revert back to
lower-level needs.
Today, Maslow and others realize that needs are not on a simple five-step hierarchy.
2. Motivating Employees with Hierarchy of Needs Theory (Slide 3-24 holds Exhibit 3.7)
See Exhibit 3.7 for a list of ways in which managers attempt to meet all five needs.