Additional Case: Hinc v. Lime-O-Sol Company4
Facts: Through his experience in the paint industry and as an employee handling claims for the
Sherwin-Williams Company, a paint manufacturer, Hinc became aware of the recurring problems of
surfactant leaching and tannin bleeding, which cause brown surface stains on painted exteriors. Often,
because of this discoloration, paint manufacturers and insurance companies were forced to repaint entire
commercial complexes at their own expense. Hinc’s product, which he named Less Work Painted Surface
Stain Remover (“Stain Remover”), combined a certain proportion of a secret ingredient with a
shower-cleaning product manufactured by LOS (“Shower Cleaner”). Lacking knowledge of the Shower
Cleaner formula but understanding the commercial potential of Stain Remover, Hinc contacted LOS
about his invention in early 1999.
The parties discussed whether Hinc’s product would be viable. Hinc visited LOS’s facility in Ashley,
Indiana at least two times to discuss potential applications of Stain Remover. Negotiations led to a
contract providing that while Hinc would retain ownership of the secret ingredient, he would divulge it to
LOS. LOS would manufacture and distribute the product while keeping Hinc’s secret ingredient
confidential. Without discussion between the parties as to its meaning, the contract contained a term
obligating both parties to use their “best efforts” to market the product “in a manner that seems
appropriate.”
Hinc supplied LOS with the secret ingredient and secured orders for Stain Remover with
Sherwin-Williams. LOS filled these orders with its Shower Cleaner, not the combined product containing
Hinc’s secret ingredient. LOS claims production difficulties prohibited filling the orders with Stain
Remover, and, in order to deliver the orders on time, Hinc agreed to allow LOS to ship Shower Cleaner
instead of Stain Remover. Hinc denies he ever agreed to this. Ultimately, LOS never produced,
marketed, or sold Stain Remover during the duration of the contract.
The relationship between the parties eventually broke down and Hinc sued LOS for breach of contract.
The district court granted LOS’s motion for summary judgment and dismissed Hinc’s suit, ruling that the
“best efforts” clause was vague and unenforceable under applicable law.
Issue: Was the “best efforts” clause vague and therefore unenforceable?
Holding: Judgment for LOS reversed. After ruling that Indiana law governed the contract the court
stated “[w]here possible, Indiana courts will construe contracts as being valid, rather than void.” The
phrase “in a manner that seems appropriate,” is obviously indefinite and could mean different things to
different people, but we do not believe that the clause as a whole is so vague as to be unenforceable as a
matter of law. LOS, which drafted this provision of the contract, agreed to put forth its “best efforts” to
market Stain Remover and required the same of Hinc. “Best efforts,” as commonly understood, means, at
the very least, some effort. It certainly does not mean zero effort –the construction LOS urges here to
escape any obligation under its contract. Cf. E. Allen Farnsworth, On Trying to Keep One’s Promises:
The Duty of Best Efforts in Contract Law, 46 U. Pitt. L. Rev. 1, 8 (1984) (noting that fifty years ago it was
generally accepted that a duty defined only in terms of best efforts was too indefinite to be enforced, but
that such a view is no longer widely held today). We believe that Indiana’s highest court would take the
approach that “best efforts” provisions can be contractually enforced.
Note: As the quote from the Farnsworth law review article cited above points out, the trend in recent
decades has been to define and enforce concepts such as “best efforts” and good faith.
Time of the Essence Clause
A time of the essence clause will generally make contract deadlines strictly enforceable.
4 382 F.3d 716; 2004 U.S. App. LEXIS 18345 United States Court of Appeals for the Seventh Circuit,
2004