8 UNIT ONE: BUSINESS ORGANIZATIONS
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1–7A. Quality control
(Chapter 1—Page 8)
Yes, Liberty can be held liable for the statements in its franchisees’ ads. The validity of a
provision permitting the franchisor to establish and enforce certain quality standards is
unquestioned. The franchisor has a legitimate interest in maintaining the quality of the product
or service to protect its name and reputation. If a franchisor exercises too much control over the
operations of its franchisees, however, the franchisor risks potential liability. A franchisor may
occasionally be held liable under the doctrine of respondeat superior for the tortious acts of a
misleading or deceptive ads.
In the actual case on which this problem is based, the court issued a judgment in
California’s favor. Liberty appealed. A state intermediate appellate court affirmed. “Liberty
retained the right to control, and in fact did seek to control, its franchisees’ advertising and other
marketing activities beyond that necessary to protect its marks and goodwill.”
The appellate court reasoned that the judgment against Travel Center was appropriate
because it did not respond to Vilardo’s complaint. Similarly, there are time limits and other
requirements for responding or objecting to a party’s request for admissions, motions, and other
filings that Sheets ignored. This failure to respond, or at least to timely object, worked to
Sheets’s disadvantage. For example, the subject matter of the request for admissions was
As for the ethics of the situation, carelessness, apathy, and ignorance can be caused by
or lead to unethical behavior. It seems likely that Sheets’s carelessness in regard to his client’s
funds, his apathy with respect to Vilardo’s complaint, and his ignorance of the requirements and
consequences led to his failure to do what needed to be done and resulted in his liability.
(b) The appellate court ruled against Sheets on this argument “[i]n view of the fact that