8 INSTRUCTOR’S MANUAL FOR BUSINESS LAW: COMMERCIAL LAW FOR ACCOUNTANTS
Second, until delivery of the final prospectus has been completed, written offers and offers transmitted by
radio and television cannot be made outside of a Section 10 prospectus except in connection with business
combinations. [FN75] After filing the registration statement, two limited exceptions provide some flexibility
to offering participants to publish notices of the offering. [FN76] Following effectiveness, offering
participants may disseminate sales literature and other writings so long as these materials are
accompanied or preceded by a final prospectus. [FN77] Oral offers, in contrast, are permissible as soon as
the registration statement has been filed. Offering participants may use any combination of electronic and
more traditional media, such as paper or the telephone, to communicate with prospective investors,
provided that use of these media is in compliance with the Securities Act.
These key legal principles must underpin the development of appropriate procedures for online offerings.
To date, the Division of Corporation Finance has reviewed numerous procedures in connection with online
distributions of IPOs. The Division also has issued a no-action letter regarding permissible procedures for
the use of the Internet in IPOs. [FN78] We understand, however, that a number of online brokers have
urged that we make additional regulatory accommodations to facilitate online offerings. We appreciate the
benefits that technology brings to the offering process and fully support the need to craft a regulatory
system that maximizes these benefits. We also are mindful of our investor protection mandate and the
fundamental principles established by the Securities Act for the offer and sale of securities. Many of the
procedures urged upon us by online brokers may be properly the subject of regulatory action. Accordingly,
in this release, we do not prescribe any specific procedures that must be followed. Instead, we will continue
to analyze this area as practice, procedures and technology evolve, with a view to possible regulatory
action in the future. Additionally, the Commission staff will continue to review procedures submitted in
connection with online offerings.
FN69. See Division of Corporation Finance no-action letter Wit Capital Corporation (July 14, 1999).
FN70. We are aware that municipal securities issuers and municipal securities underwriters have begun to
evaluate the online offering process and that a limited number of offerings have been conducted over the
Internet. At this time, we are not addressing the implications of online municipal securities offerings, but we
encourage comment on this topic. We remind municipal securities issuers and other municipal securities
market participants, however, of the potential issue that arises if the municipal securities offering also
involves an offering of a separate security that is not being sold pursuant to the exemption from registration
contained in Section 3(a)(2) of the Securities Act, 15 U.S.C. §77c(a)(2). If the municipal securities offering
involves an offering of a separate security that is being sold in reliance on an exemption from registration
contained in Section 4(2) of the Securities Act, 15 U.S.C. §77d(2), or Regulation D, 17 CFR 230.501, et
seq., or in a registered offering, our discussion in Section C.2 below applies. We, therefore, caution
municipal securities offering participants wishing to offer municipal securities online to evaluate carefully
whether any separate security is being sold.
FN71. See Joseph Weber & Peter Elstrom, Transforming the Art of the Deal, Bus. Wk., July 26, 1999, at
96; Shawn Tully, Will the Web Eat Wall Street?, Fortune, Aug. 2, 1999, at 112.
FN72. There also have been numerous reports where investors complained that they did not receive
shares in an online IPO. See Randall Smith, So Far, “E– Underwriting” Gets a Slow Start, Wall St. J., Aug.
16, 1999, at C1. See also Randall Smith, Online Brokers to Form Bank in Bid for IPOs, Wall St. J., Nov. 15,
St. J., Aug. 18, 1999, at A1.