That case simply holds that because, in the course of proving its common law
negligent misrepresentation claim at trial, the plaintiff had proven all the elements
for a claim under , the trial court properly exercised its discretion in amending the
pleadings to conform to the proof at trial, thereby allowing the plaintiff post-trial to
request attorney fees under . The fact that two different claims may be proved
a new cause of action, but simply provides a remedy for common law claims–
there is nothing supporting his conclusion that the economic loss doctrine applies
to claims under . He develops no argument to link *709 the rationale for the
economic loss doctrine to the purpose of , and we can see none. The legislature
has plainly chosen in to provide protection and remedies for false advertising
For the reasons we have discussed in the preceding section, we conclude there
are genuine issues of material fact whether the documents Armstrong or his
agents provided the Kailins or their agents on or before December 9, 1998,
contained statements or representations that were misleading. However, with
respect to statements or representations made after that date, we conclude they
“the public” is “whether there is some particular relationship between the parties.”
*710. Once the contract was made, the Kailins were no longer “the public”
under the statute because they had a particular relationship with Armstrong-that
of a contracting party to buy the real estate that is the subject of his post-
contractual representation. The purpose of is aimed at untrue, deceptive, or
the contract. We see no indication in the language of that the legislature