592 F.3d 314, 2010-1 Trade Cases P 76,866, 93 U.S.P.Q.2d 1384
© 2010 Thomson Reuters. No Claim to Orig. US Gov. Works.
ly, the Supreme Court noted that despite the lawfulness of the joint venture plaintiffs could have, but did not, chal-
lenge Equilon’s pricing policy under the rule of reason. Id. at 7.
FN4. A short explanation of per se illegality versus the rule of reason is in order. Per se liability is reserved
“for only those agreements that are so plainly anticompetitive that no elaborate study of the industry is
needed to establish their illegality.” Dagher, 547 U.S. at 5, 126 S.Ct. 1276 (internal quotation marks omit-
Dagher does not support the dismissal of the complaint in this case. First, although the district court below stated
that plaintiffs did not challenge the joint ventures here, the complaint makes clear that plaintiffs do challenge the
joint ventures. See, e.g., SCAC ¶¶ 67, 72-73, 76, 78, 81-83, 85. In the legal memorandum relied upon by the district
court for the proposition that plaintiffs did not challenge the joint ventures, plaintiffs wrote that while “it is not the
existence or creation of these joint ventures that form the basis of the [p]laintiffs’ allegations,” defendants used the
federal regulators. Therefore, the Dagher Court’s presumption that Equilon was lawful because its formation had
been approved by federal and state regulators and plaintiffs did not argue that it was a sham, 547 U.S. at 6 n. 1, 126
S.Ct. 1276, is not applicable here.FN5 Second, even if we were to presume that MusicNet and pressplay were lawful,
which we do not, plaintiffs would still be free to challenge their activities pursuant to the rule of reason. Dagher, 547
U.S. at 6 n. 1, 126 S.Ct. 1276. The complaint alleges that the activities of the joint ventures actually were anticom-
related to the purpose of the joint venture or the joint venture does not result in significant economic bene-
fits. See Areeda & Hovenkamp 2009 Supplement § 2132 (arguing that if General Motors and Toyota were
to form a joint venture for the production of hybrid car engines, but then place the engines in cars they de-
signed and produced separately, the Supreme Court would not permit them to fix the prices of the finished
cars as part of the lawful joint venture); see also 12 Areeda & Hovemkamp § 2004a (2d ed.2005) (noting
on its face and the particular challenged agreement seems to be reasonably necessary to the purpose of the
venture). In this case, the SCAC obviously does not allege that MusicNet or pressplay were economically
efficient in integrating research, development, production, or distribution or that price fixing was reasona-
bly necessary to any social gain the ventures may have produced.