public impact element. The only dispute is whether it erred in finding that plaintiffs “failed to meet their burden of
proof” on that element. Absent clear error, we must accept the trial court’s factual findings. C.R.C.P. 52; Matoush v.
Lovingood, 177 P.3d 1262, 1269 (Colo.2008).
There apparently are “no Colorado cases determining when the question of ‘significant public impact’ is a question
of law for the judge or when it is a question of fact for the jury.” CJI-Civ. 4th 29:4 n. 1 (2009). But no one disputes
that CCPA damages claims are generally jury-triable or that public impact is one CCPA element. A jury or trial
proven as a matter of law,” Coors v. Security Life of Denver Ins. Co., 91 P.3d 393, 399 (Colo.App.2003), aff‘d in
part and rev’d in part on other grounds, 112 P.3d 59 (Colo.2005). But that statement simply meant that a directed
verdict should have been granted because no reasonable trier of fact could have found the element established on
those particular facts. See generally In re Rosen, 198 P.3d 116, 119 (Colo.2008) (discussing directed verdict stand-
I cannot agree, however, that the facts are undisputed here. Several factors bear on whether public impact has been
proven, including “the number of consumers directly affected by the challenged practice”; “the relative sophistica-
tion and bargaining power of th[ose] consumers”; and the extent to which the challenged practice “has previously
impacted other consumers or has the significant potential to do so in the future.” Rhino Linings USA, Inc. v. Rocky
ants’ solicitations.
Plaintiffs’ proof was much stronger than that described in prior appellate opinions holding public impact unproven as
a matter of law. In Rhino Linings, there were only “[t]hree affected dealers out of approximately 550 worldwide.” 62
At the same time, there were facts cutting against a finding of significant public impact. The trial court relied on, and
the majority opinion recounts, those facts.
I therefore cannot find that plaintiffs established significant public impact as a matter of law. Because I view public